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CORPORATE IMAGE MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT338 CORPORATE IMAGE MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to develop the ability of planning in the image creation process by putting forward the general concepts related to image and steps of image creation period.
Contents of the Course Unit: Contents of the course include the subjects such as explanation of the concept of image, listing the elements of the image, identification of image types, sampling of factors affecting the corporate image, interpretation of image management's contribution to person and company, appreciating the value of the power of personal image, listing of things that need attention in communication, explanation of the concept of corporate image management, assessment of the connection of image and reality. campaign planning.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the image types
Classify at least 5 definitions for corporate image
Explain at least 4 of the corporate image elements correctly
Analyze image shaping steps
Compare social stakeholders between each other during a campaign
Create communication strategies by following the steps of creating an image during a campaign
Develop solutions to the problems that will be encountered during an image campaign with conflict resolution strategy steps

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Image Concept Lecture & Question and Answer
2 Reading the related subject in the coursebook Image Elements Lecture & Question and Answer
3 Reading the related subject in the coursebook Power of Personal Image Lecture & Question and Answer
4 Reading the related subject in the coursebook Brand Concept and Its Relations with Image Lecture & Question and Answer
5 Reading the related subject in the coursebook Demographic, Geographic, Psychographic Features Effecting Image Lecture & Question and Answer
6 Reading the related subject in the coursebook Image Creating Process Lecture & Question and Answer
7 Reading the related subject in the coursebook Place of Public Relations in Image Creating Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Place of Advertising in Image Creating Lecture & Question and Answer
10 Reading the related subject in the coursebook Corporate Identity, Corporate Philosophy, Corporate Culture and Corporate Image Lecture & Question and Answer
11 Reading the related subject in the coursebook Reflected and Comprehended Image Lecture & Question and Answer
12 Reading the related subject in the coursebook Stakeholders’ Attitude Against Image Lecture & Question and Answer
13 Reading the related subject in the coursebook Effective Image Management Process Lecture & Question and Answer
14 Literature Review Presentation Homework Lecture & Question and Answer
15 Literature Review Presentation Homework Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Ilicak Aydinalp, S. G. (2014). Imaj Uretimi. Ankara: Nobel Akademik Publications
Tuzla, R. (2018). Kurumsal Imaj Yonetimi. Konya: Literaturk Akademia
Abratt, R. (1989). A new approach to the corporate image management process. Journal of marketing management, 5(1): 63-76.
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
Communicate and explain the current information about communication with communication theories.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2
Critically interpret the economic, political and sociological dimensions of the media.
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 5 5
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 124
Total Workload of the Course Unit 124
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0