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CORPORATE REPUTATION MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT340 CORPORATE REPUTATION MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to introduce the general concepts of reputation and the process of formation of reputation, and to evaluate the steps that the student should follow in the process of measuring the reputation.
Contents of the Course Unit: Contents of the course include the subjects as in definition of reputation, describing the conceptual framework of reputation, definition of corporate reputation concept, establishment of a link between corporate reputation and social responsibility, interpret the relationship between crisis and reputation, measuring the effects of elements such as corporate identity, corporate image, service quality, product quality, customer satisfaction, social responsibility, employee satisfaction, customer loyalty on reputation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 3 of the components of corporate reputation
List institutions in a sector after rating by using elements of corporate reputation
Summarize at least 4 definitions of corporate reputation
Analyze the link between crisis communication and social responsibility correctly through case studies
Analyze the reputation of an institution by using elements of corporate reputation
Evaluate the mistakes made by the institutions with negative reputation by using the elements of corporate reputation

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Communication Concept and Trust Relationship Lecture & Question and Answer
2 Reading the related subject in the coursebook Trust Concept and Importance of it for Institutions Lecture & Question and Answer
3 Reading the related subject in the coursebook Factors for Providing Confidence Lecture & Question and Answer
4 Reading the related subject in the coursebook Corporate Climate Concept Lecture & Question and Answer
5 Reading the related subject in the coursebook Elements for Corporate Reputation Building Lecture & Question and Answer
6 Reading the related subject in the coursebook Corporate Image Concept Lecture & Question and Answer
7 Reading the related subject in the coursebook Importance of Stakeholders in Corporate Reputation Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Relations Between Reputation Management and Corporate Communication Lecture & Question and Answer
10 Reading the related subject in the coursebook Effects of Globalization on Reputation Lecture & Question and Answer
11 Reading the related subject in the coursebook Traditional Mass Media and Reputation Management Lecture & Question and Answer
12 Reading the related subject in the coursebook New Media and Reputation Management Lecture & Question and Answer
13 Reading the related subject in the coursebook, Practice on Samples Analysing Reputation Building over Samples Lecture & Question and Answer & Case Study
14 - Presentation Homework -
15 - Presentation Homework -
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Cakirkaya, M. (2017). Itibar Yonetimi. Konya: Egitim Publications
Ozdemir Cakir, H. (2016). Sosyal Medyada Kurumsal Itibar Yonetimi. Istanbul: Kriter Publications
Sumer, H. ve Pernsteiner, H. (2014). Itibar Yonetimi. Istanbul: Beta Publications
Şakar, A. N. (2011). Kurumsal Itibar ve Paradigmalar. Istanbul: Beta Publications
Gotsi, M., & Wilson, A. (2001). Corporate reputation management: “living the brand”. Management Decision, 39(2): 99-104.
Nakra, P. (2000). Corporate reputation management:" CRM" with a strategic twist?. Public Relations Quarterly, 45(2): 35-42.
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.
Roper, S. ve Fill, C. (2012). Corporate reputation: brand and communication. Harlow: Pearson.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
Communicate and explain the current information about communication with communication theories.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2
Critically interpret the economic, political and sociological dimensions of the media.
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 1 6 6
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 5 5
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 4 4
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0