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MEDIA ECONOMIC POLICY PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT432 MEDIA ECONOMIC POLICY 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the ability to criticize the structure of the media by explaining the structure and functioning of the media which has acquired a tremendous power.
Contents of the Course Unit: Contents of the course include the subjects as in defining the concept of media, analysis of the structure of media, evaluation of the media in the context of the role of information flow, linking between communication and obtainment of information, discussing the effects of economic and political situation on the media, interpretation of media structures in the world, interpretation of structuring of media in Turkey, evaluating the media as a global news source, definition of the concept of monopolization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 5 thinkers who criticize the structure of the media
Tell the historical evolution of economic political thought by taking reference to the given source
Summarize the thoughts of at least 3 of the thinkers who criticize the structure of the media
Infer the results of media production in a political context through a given case study
Analyze the structure of media within the framework of a thinker
Evaluate the way how the media is organized with the ability to think critically in the context of capital and political relations
Criticize the effects of media transformations on social life through case studies
Evaluate the connection between media and capitalist system in the framework of political economy

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Economy Political Thinking Lecture & Question and Answer
2 Reading the related subject in the coursebook Right of Information and Communication Lecture & Question and Answer
3 Reading the related subject in the coursebook Political Systems and Their Effects on Media; modernism, post-modernism Lecture & Question and Answer
4 Reading the related subject in the coursebook Social Systems and Their Effects on Media; socialism, liberalism, pluralist and democratic models Lecture & Question and Answer
5 Reading the related subject in the coursebook Consumption Culture ve Popular Culture Lecture & Question and Answer
6 Reading the related subject in the coursebook Media, Government, Ideology, Media Ownership Lecture & Question and Answer
7 Reading the related subject in the coursebook Manipulation, disinformation, misinformation Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Monopolization Lecture & Question and Answer
10 Reading the related subject in the coursebook Civil Society and Media Lecture & Question and Answer
11 Reading the related subject in the coursebook Critics on Media Structuring Lecture & Question and Answer
12 Reading the related subject in the coursebook Media and news agencies Lecture & Question and Answer
13 Reading the related subject in the coursebook Public diplomacy,media use on public Lecture & Question and Answer
14 Reading the related subject in the coursebook New Communication Technologies and Globalization Lecture & Question and Answer
15 Reading the related subject in the coursebook General review for exam Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Uluslararası İletişimin Ekonomi-POlitiği (ed. Meltem Bostancı),(2013), İstanbul: Çiviyazıları
Yılmaz, S.,Güç ve Politika, (2008), İstanbul: Alfa Yayınları
Chomsky, n. (2006). Rızanın İmalatı. İstanbul: Aram Yayıncılık
McChesney, R. W. (2008). The political economy of media: Enduring issues, emerging dilemmas. NYU Press.
Meehan, E. R., Mosco, V., Wasko, J. (1993). Rethinking political economy: Change and continuity. Journal of Communication, 43(4): 105-116.
Herman, E. S. ve Chomsky, N. (1999). Medya Halka Nasıl Evet Dedirtir Kitle Iletisim Araclarinin Ekonomi Politigi. Minerva Publications
Academic articles about subjects

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
Communicate and explain the current information about communication with communication theories.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2
Critically interpret the economic, political and sociological dimensions of the media.
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0