Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT435 | MEDIA AND PUBLIC OPINION | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assist.Prof. NİSA GÜLENER YILDIRIM |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the impact of media on society and evaluate the manipulative power of media. |
Contents of the Course Unit: | Contents of the course include as in listing medias, describing the concept of public opinion, listing opinion leaders, critical analysis of inducement power of media, evaluating the relationship between media and power. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 main characteristics of opinion leaders |
Explain connections between contemporary social thinking and printed, visual and online media types |
Identify the effects of interactive media on public opinion by analysing media texts |
Inspect the society and media |
Analyze the role of opinion leaders being effective in media and public opinion over case studies |
Compare the media among themselves in the context of creating public opinion through case studies |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Relations Between Media and Society | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Development of Media and Modern Society | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | New Media and Society Relations | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Network Society and Power Relations | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | What is Public Opinion and How Does It Occur? | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Researching Ideas Shaping Public Opinion | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Opinion Leaders, Two-stage Flows | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Interpreting Public Opinion as 4th Power. | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Researching the Impact of Media on Public Opinion | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Researching the Impact of Globalization on Public Opinion and Public Opinion Leaders | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Media Public Opinion Inducement via News Programs | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Written and Visual Materials of Media for Public Opinion Inducement | Lecture & Question and Answer |
14 | Case Study Analysis | Case Study | Lecture & Question and Answer & Case Study |
15 | Case Study Analysis | Case Study | Lecture & Question and Answer & Case Study |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Bektas, Arsev (2007) Kamuoyu Iletisim ve Demokrasi, İstanbul: Baglam Publications. |
Tuncer, Emre (2014) Sosyal Medya Imparatorlugu, Patron, Istanbul: Akis Kitap. |
Anastasio, P. A., Rose, K. C., Chapman, J. (1999). Can the media create public opinion? A social-identity approach. Current Directions in Psychological Science, 8(5): 152-155. |
McCombs, M. (2018). Setting the agenda: Mass media and public opinion. John Wiley & Sons. |
Kennamer, J. D. (Ed.). (1994). Public opinion, the press, and public policy. Greenwood Publishing Group. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of economics, administrative and human sciences.
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2 |
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
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3 |
Communicate and explain the current information about communication with communication theories.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
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2 |
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
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2 |
Analyze the international media structures and choose the media structure that is appropriate for his/her community.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze and evaluate social events at national and international level through media practices.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply his / her knowledge about media management and organization in his / her professional life.
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2 |
Propose individual or team solutions for any problems in professional applications and production.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
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2 |
Critically interpret the economic, political and sociological dimensions of the media.
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3 |
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Conduct literature research in a foreign language related to his/her field.
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2 |
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Defend scientific, social and ethical values in his / her field studies.
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2 |
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 12 | 3 | 36 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 3 | 3 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 2 | 2 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 44 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |