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SPONSORSHIP PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT439 SPONSORSHIP 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. SACİDE VURAL
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide the students with the ability to create projects as a theoretical introduction of corporate governance strategy.
Contents of the Course Unit: Contents of the course include the subjects such as definition of sponsorship, the importance and use of sponsorship in public relations, summarizing the types of sponsorship, listing the target audience of sponsorships; planning, designing and managing of sponsorship activities.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List at least 2 of the sponsorship types
List at least 3 of the target groups of the sponsorship
Explain the stages of project design, writing, application and evaluation in detail
Analyze past sponsorship activities according to the elements of sponsorship accurately
Create a sponsorship project by taking as references to the steps of the sponsorship project creation process in accordance with corporate public relations strategy
Combine all components of sponsorship in accordance with corporate communication strategy

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Definition of Sponsorship and Its Historical Development of It Lecture & Question and Answer
2 Reading the related subject in the coursebook Sponsorship Goals in terms of Public Relations Lecture & Question and Answer
3 Reading the related subject in the coursebook Sponsorship Types Lecture & Question and Answer
4 Reading the related subject in the coursebook Sponsorship Categories Lecture & Question and Answer
5 Reading the related subject in the coursebook Target Groups in Sponsorship Lecture & Question and Answer
6 Reading the related subject in the coursebook Determining Sponsorship Strategies Lecture & Question and Answer
7 Reading the related subject in the coursebook Sponsorship Strategies Practices Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading the related subject in the coursebook Preparing Sponsorship Offers Lecture & Question and Answer
10 Reading the related subject in the coursebook Evaluating the Effectiveness of Sponsorship Lecture & Question and Answer
11 Literature Review, Analysing Samples Development of Sponsorship in Turkey and Cases Lecture & Question and Answer & Analysing Samples
12 Literature Review, Analysing Samples Cases of Sponsorship in the World Lecture & Question and Answer & Analysing Samples
13 Literature Review, Analysing Samples Analysing Successful and Unsuccessful Sponsorship Lecture & Question and Answer & Analysing Samples
14 Literature Review, Analysing Samples Analysing Successful and Unsuccessful Sponsorship Lecture & Question and Answer & Analysing Samples
15 - Sponsorship Homework Lecture & Question and Answer & Homework
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Akyuz, A. (2017). Spor Sponsorlugu ve Imaj Transferi. Istanbul: Alfa Publications
Sleight, S. (1989). Sponsorship: What It Is and How to Use It. McGraw-Hill Book
Amoako, G. K., Dartey-Baah, K., Dzogbenuku, R. K., Junior, S. K. (2012). The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana. African Journal of Marketing Management, 4(2): 65-79.
Demirel, A., & Erdogmus, I. E. (2014). Corporate investment in sport sponsorship and its evaluation. Athens Journal of Sports, 1(3): 173-187
McDonald, C. (1991). Sponsorship and the image of the sponsor. European Journal of marketing, 25(11): 31-38.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of economics, administrative and human sciences.
2
Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3
Communicate and explain the current information about communication with communication theories.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2
Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2
Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply his / her knowledge about media management and organization in his / her professional life.
2
Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2
Critically interpret the economic, political and sociological dimensions of the media.
3
Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Conduct literature research in a foreign language related to his/her field.
2
Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Defend scientific, social and ethical values in his / her field studies.
2
Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 13 2 26
Assignment (Homework) 1 4 4
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 6 6
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 5 5
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0