MEDIA AND CONSUMER SOCIETY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT440	MEDIA AND CONSUMER SOCIETY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. NİSA GÜLENER YILDIRIM
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to analyze the capital system by the student based on the relationship between media and consumption.
Contents of the Course Unit:	The course includes topics such as describing the relationship between media and capital, questioning the foundations of the consumer society, summarizing the thoughts formed in the context of the critique of the capital system, analyzing the function of the media to maintain consumption, the intervention of the capital system in the individual's freedom.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Lists at least 3 characteristics of the culture industry.
Explain the relationship between media and capital accurately.
Summarizes the thoughts of at least 3 of the Frankfurt School thinkers/philosopher.
Compares the thoughts of at least 2 of the thinkers/philosopher who have a positive approach towards popular culture.
Compares at least 4 of the media channels in the context of consumption power.
Analyzes the historical stages of the consumer society.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Course introduction	Lecture & Question and Answer
2	Reading the related subject in the coursebook	The concept of culture and popular culture	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Mass and mass culture concept	Lecture & Question and Answer
4	Reading the related subject in the coursebook	The concept of consumer society	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Frankfurt School and its thinkers/philosophers	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Birmingham School and its thinkers/philosophers	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Positive approaches to mass culture	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Jean Baudrillard and Michel Foucault	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Communication and political economy	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Mass media / Media and consumption	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Alienation and Public Opinion	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Information society	Lecture & Question and Answer
14	Reading the related subject in the coursebook	The concept of public sphere	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Chicago School	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baudrillard, J. (2017). Tuketim Toplumu. Istanbul: Ayrinti Publications
Odabasi, Y. (2017). Tuketim Kultur - Yetinen Toplumdan Tuketen Topluma. Aura Publications
Baudrillard, J. (2014). Simulakrlar ve Simulasyon. Ankara: Dogu Bati Publications
Dagtas, B. ve Dagtas, E. (2009). Medya Tuketim Kulturu ve Yasam Tarzları. Ankara: Utopya Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of economics, administrative and human sciences.
2	Summarize the basic communication theories with information about the field of Radio Television and Cinema.
3	Communicate and explain the current information about communication with communication theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the knowledge and facts in the field of communication with other areas of social sciences such as law, philosophy, economics, politics, and sociology.
2	Explain the structure and operation of the radio, television and cinema industries and use this information in their professional life.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Using the data sources published in his / her field effectively, he /she conduct research and use the results in his / her studies.
2	Analyze the international media structures and choose the media structure that is appropriate for his/her community.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level through media practices.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply his / her knowledge about media management and organization in his / her professional life.
2	Propose individual or team solutions for any problems in professional applications and production.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the developments in the field of communication, the studies related to the field and the mass media tools, and critically discuss the acquired knowledge.
2	Critically interpret the economic, political and sociological dimensions of the media.
3	Recognize universal norms of law and evaluate existing structures in the field of communication in the context of communication law and communication ethics and apply these gains throughout life.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Conduct literature research in a foreign language related to his/her field.
2	Prepare presentations for the film festival in Turkey and abroad, media organizations and communication symposia by using the communication skills.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Defend scientific, social and ethical values in his / her field studies.
2	Create film history, script, fiction, audio and video techniques knowledge and designs short or feature film stages.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127