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GENDER REPRESENTATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
RTI310 GENDER REPRESENTATION IN ADVERTISING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This lesson; It aims to provide students with awareness of how gender is represented and negotiated in the media and advertisements.
Contents of the Course Unit: The content of the course consists of the concept of gender, gender studies, feminism and its history, queer theory, sexism in the media and advertising, and examination of gender representation in advertising through examples.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Evaluates examples of how gender is represented in advertising.
Examines the use of women in advertising in line with ethics.
Explains gender representations in advertising as a part of the society and culture.
Compares examples of established creativity such as gender representation in advertising.
Discusses the qualities of gender representation in advertisements.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading a book chapter on the subject Introduction to the Course, Purpose and Scope of the Course, Information about Weekly Topics Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
2 Reading a book chapter on the subject Biological, Somatic, Psychological, Gender Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
3 Reading a book chapter on the subject Gender Studies Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
4 Reading a book chapter on the subject What is Feminism? Feminist Theories Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
5 Reading a book chapter on the subject Feminist Theories and History of Feminism Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
6 Reading a book chapter on the subject Queer Theory Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
7 Reading a book chapter on the subject Sexist Discourse Against Women and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
8 - MID-TERM EXAM -
9 Reading a book chapter on the subject Homophobic Discourse and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
10 Reading a book chapter on the subject Genderist Ads and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
11 Reading a book chapter on the subject Genderist Ads and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
12 Reading a book chapter on the subject Representations of Women in Advertisements and Examples Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
13 Reading a book chapter on the subject Representations of Men and Examples in Advertisements Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
14 Reading a book chapter on the subject Sexuality in Advertisements Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
15 Reading a book chapter on the subject General Evaluation and Summary Narration, question-answer method, use of language in the media and advertising analysis from a gender perspective
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Kuruoğlu, Huriye, Aydın, Bermal (2014). Toplumsal Cinsiyet ve Medya. Ankara: Detay Yayıncılık.
Batı, Uğur (2016). Reklamın Dili: Dilbilim-Strateji-Mesaj-Retorik-Göstergebilim. İstanbul: Alfa.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2
Students interpret concepts and theories taking into account their historical-cultural contexts.
3
Students compare sociological theories with reference to social problems.
4
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5
Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students evaluate qualitative and quantitative data of sociological research studies.
2
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students design a research by their acquired knowledge and experience.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students research field study considering the principle of cultural relativity, scientific and ethical values.
2
Students efficiently apply the most suitable information and communication technologies in their studies.
3
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students criticize their advanced knowledge and skills in an analytical manner.
2
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3
Students act ethically impartial in their research studies.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 2 28
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 3 42
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 7 7
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 127
Total Workload of the Course Unit 127
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0