VISUAL COMMUNICATION DESIGN PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS370	VISUAL COMMUNICATION DESIGN	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to convey the theoretical and practical knowledge of visual design to the students.
Contents of the Course Unit:	Application methods of visual design such as color, emphasis, focal point, perception criteria constitute the content of the course.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Recognizes the basic techniques of visual design.
Visual perception recognizes the gestalt techniques and interprets an image she sees from this perspective.
Distinguishes the basic applications of visual design such as balance, focal point, rhythm in painting and analyzes a picture in this context.
Explain and apply ratio, proportion / Golden Ratio and composition rules.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading on the subject and examining case studies	Meeting / Information about visual communication and design	Lecture / Question-Answer
2	Reading on the subject and examining case studies	Basic elements of design / General information about line, shape, texture, color, tonal value	Lecture / Question-Answer
3	Reading on the subject and examining case studies	The concept-usage of line in visual design / Line in nature, with its abstract and symbolic meanings	Lecture / Question-Answer / Application
4	Reading on the subject and examining case studies	The concept-use of shape in visual design	Lecture / Question-Answer / Application
5	Reading on the subject and examining case studies	The concept-use of texture in visual design	Lecture / Question-Answer / Application
6	Reading on the subject and examining case studies	The concept-use of tone / tonal value in visual design	Lecture / Question-Answer / Application
7	Reading on the subject and examining case studies	Color / Color codes in visual design RGB and CMYK / Vector and Bitmap image processing	Lecture / Question-Answer / Application
8	-	MID-TERM EXAM	-
9	Reading on the subject and examining case studies	Two-dimensional design / Balance, Visual weight, Symmetry, Asymmetry, Radial Balance, Unity concepts	Lecture / Question-Answer / Application
10	Reading on the subject and examining case studies	Ratio - Proportion / Golden ratio / Composition rules	Lecture / Question-Answer / Application
11	Reading on the subject and examining case studies	Understanding and meaning in visual design / Perception criteria, forming associations	Lecture / Question-Answer / Application
12	Reading on the subject and examining case studies	Understanding and interpretation in visual design / Visual perception and Gestalt techniques	Lecture / Question-Answer / Application
13	Reading on the subject and examining case studies	Evaluation of students' application work	Lecture / Question-Answer / Application
14	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
15	Reading on the subject and examining case studies	Evaluation of students' practical work	Lecture / Question-Answer / Application
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Öztuna, Y.; (2007). Görsel İletişimde Temel Tasarım; Yorum Sanat ve Yay.
Uçar, T.F; (2019). Görsel İletişim Ve Grafik Tasarım; İnkılap Publications
Çellek, T.; Sağocak, M.; (2014). Temel Tasarım Sürecinde Yaratıcılık; Grafik Tasarım Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2	Students interpret concepts and theories taking into account their historical-cultural contexts.
3	Students compare sociological theories with reference to social problems.
4	Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5	Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students evaluate qualitative and quantitative data of sociological research studies.
2	Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students design a research by their acquired knowledge and experience.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research field study considering the principle of cultural relativity, scientific and ethical values.
2	Students efficiently apply the most suitable information and communication technologies in their studies.
3	Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.
2	Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3	Students act ethically impartial in their research studies.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	2	28
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	5	3	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	49	0	129