PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT317	PRESENTATION SKILLS IN PUBLIC RELATIONS AND ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to develop students' techniques and skills in presentation and to enable students to apply their skills in order to give active and effective message to the target audience in the field of public relations and advertising with a presentation or project.
Contents of the Course Unit:	Contents of the course include the subjects as in listing the preparation stages of the presentation, specifying the importance of preparing the content, listing the forms of content, explaining the effective presentation techniques, teaching the use of the PowerPoint presentation program.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define at least 3 of the items required for presentation
Explain the effects of verbal and non-verbal forms of communication and compare their differences
Infer about what the audience understands by taking questions from the audience after the presentation
Prepare active and effective presentations with different presentation techniques

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to Effective Presentation Techniques	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Importance of Presentation Skills in Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Importance of Presentation Skills in Advertising	Lecture & Question and Answer
4	Reading the related subject in the coursebook	PowerPoint Presentation File Preparation Techniques	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Points to Consider in an Effective Presentation	Lecture & Question and Answer
6	Reading the related subject in the coursebook, Literature Review, Article Summary	Techniques for Presenting Freely	Lecture & Question and Answer
7	Literature Review, Reading the related subject in the coursebook	Body Language in Presentation	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	-	Preparing a Presentation	-
10	Literature Review, Reading the related subject in the coursebook	Behaviour Model Studies in Presentation	Lecture & Question and Answer
11	Literature Review, Reading the related subject in the coursebook	Rhetoric in Public Relations	Lecture & Question and Answer
12	Literature Review, Reading the related subject in the coursebook	Using Effective Communication Skills	Question and Answer
13	Analysing a Presentation as an example	Analysing Successful Presentations	Research and Interpretation & Question and Answer
14	-	Preparing a Presentation	-
15	General Revision	Preparation for Final Exams	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Guruz D. (2000) Etkili Sunum Teknikleri. Ankara: Detay Publications
Akim F. (2014) Halkla Iliskilerde Etkili konusma ve Sunum Teknikleri. Istanbul: Derin Publications

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2	Students interpret concepts and theories taking into account their historical-cultural contexts.
3	Students compare sociological theories with reference to social problems.
4	Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5	Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students evaluate qualitative and quantitative data of sociological research studies.
2	Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students design a research by their acquired knowledge and experience.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research field study considering the principle of cultural relativity, scientific and ethical values.
2	Students efficiently apply the most suitable information and communication technologies in their studies.
3	Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.
2	Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3	Students act ethically impartial in their research studies.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	9	2	18
Assignment (Homework)	2	5	10
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	127