Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT321 | STATISTICAL APPLICATIONS IN PUBLIC RELATIONS | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. KAMİL KAYA |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | Objective of this course is to enable students in public relations to be qualified in qualitative and quantitative research designs and to be able to analyze data effectively by using statistical programs. |
Contents of the Course Unit: | The contents of the course include topics such as: population, sample, Qualitative Research Design, Quantitative Research Design, questionnaire creation, SPSS usage. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define basic concepts related with qualitative method |
Define basic concepts related with quantitative method |
Set a research question about public relations and design a research in accordance quantitative or qualitative research processes |
Relate research methods to the appropriate methods in the field |
Analyze the data by entering SPSS program |
Interpret the findings of a research conducted by qualitative or quantitative research method |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Introduction to Statistics | Narration, Question-Response, Examination method |
2 | Reading | Research question, limitation of research | Narration, Question-Response, Examination method |
3 | Reading | Population and sample | Narration, Question-Response, Examination method |
4 | Reading | Sample types and sampling methods | Narration, Question-Response, Examination method |
5 | Reading | Forming a questionnaire; multiple choice, open ended question types | Narration, Question-Response, Examination method |
6 | Reading | Forming a questionnaire; multiple choice, open ended question types | Narration, Question-Response, Examination method |
7 | Reading | Introduction to SPSS program; Introduction of menus | Narration, Question-Response, Examination method |
8 | - | MID-TERM EXAM | - |
9 | Reading | Explanation of SPSS basic analysis types | Narration, Question-Response, Examination method |
10 | Reading | Comparison of qualitative and quantitative research methods | Narration, Question-Response, Examination method |
11 | Reading | Basic concepts in qualitative research; Characteristics of interviews, group interviews and in-depth interviews | Narration, Question-Response, Examination method |
12 | Reading | Preparation of qualitative research questionnaire; directed and non-directed interview types | Narration, Question-Response, Examination method |
13 | Reading | Samples from quantitative research methods; report evaluation | Narration, Question-Response, Examination method |
14 | Reading | Samples from qualitative research methods; report evaluation | Narration, Question-Response, Examination method |
15 | Reading | Evaluation | - |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Arslan, D. A. (2017). Sosyal Bilimlerde Araştırma Yöntem ve Teknikleri. İstanbul: Paradigma Akademi Yayınları. |
Kümbetoğlu, B. (2005). Sosyoloji ve antropolojide niteliksel yöntem ve araştırma. İstanbul: Bağlam. |
Neuman, W.L. (2008). Toplumsal Araştırma Yöntemleri. İstanbul: Yayınodası Yayıncılık. |
Köseoğlu, M. ve Yamak, R. (2011). Uygulamalı istatistik. Trabzon: Derya Kitabevi |
Baş, T. ve Ulun A. (2008). Nitel araştırma yöntemleri: NVivo 7.0 ile nitel veri analizi. İstanbul: Seçkin |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
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2 |
Students interpret concepts and theories taking into account their historical-cultural contexts.
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3 |
Students compare sociological theories with reference to social problems.
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4 |
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
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5 |
Students develop their knowledge on sustainability by the use of information and communication technologies.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students evaluate qualitative and quantitative data of sociological research studies.
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2 |
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students design a research by their acquired knowledge and experience.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research field study considering the principle of cultural relativity, scientific and ethical values.
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2 |
Students efficiently apply the most suitable information and communication technologies in their studies.
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3 |
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
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2 |
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
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3 |
Students act ethically impartial in their research studies.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 13 | 3 | 39 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 1 | 1 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 1 | 1 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 45 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |