Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT336 | TV ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. KAMİL KAYA |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to introduce the students the steps of television advertising, how to summarize the concepts related to television advertising and evaluate the creative process of the advertisement by the students. |
Contents of the Course Unit: | Contents of the course include the subjects such as summarizing the steps of filming, explaining the concepts of montage and budgeting, explanation of concepts related to television advertising, listing the stages through which the ad is passed until the advertisement is reached from the creation of the advertisement, assessment of television advertisements, display of creative advertising examples. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concepts of scenario, caste, budgeting and montage correctly |
List at least 3 of the features that should be considered in the scenario, storyboard and text writing stage |
Explain the connection of television advertising with art and technology through a commercial film |
Relate the connection between television advertisement formats, stage and techniques of formation |
Explain at least 3 of the features that should be in television advertising |
Choose the necessary elements for the television advertisement in the ad's decision phase |
Evaluate the stages of creative process required for television advertising |
Evaluate the film-making process through an advertisement film example |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | TV Advertising | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Concepts in TV Advertising | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Working Styles in Production Firms | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook | Relations Between Advertising Agencies and Production Firms | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook | Production Stages I | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook | Production Stages II | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook | Production Stages III | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Reading the related subject in the coursebook | Production Stages IV | Lecture & Question and Answer |
10 | Reading the related subject in the coursebook | Research n Product and Service | Lecture & Question and Answer |
11 | Reading the related subject in the coursebook | Creative Strategy | Lecture & Question and Answer |
12 | Reading the related subject in the coursebook | Slogan, scenario, synopsis, treatment, storyboard, pack shot | Lecture & Question and Answer |
13 | Reading the related subject in the coursebook | Editing Advertising | Lecture & Question and Answer |
14 | Reading the related subject in the coursebook | Ad Shot Stages | Lecture & Question and Answer |
15 | Reading the related subject in the coursebook | Ad Shot Stages | Lecture & Question and Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Yolcu, E. (2001). Televizyon Reklamciliği. Istanbul: Istanbul Universitesi Publications |
Isiktas, S. (2018).Turkiye’de Reklam Tarihi Gelisimi ve Televizyon Reklam Arastirmalari. Istanbul: Hiperlink |
Akbulut, N. T. ve Erdogan, E. B. (2007). Televizyon Reklam Filmi Yapimi. Istanbul: Beta Bookstore |
Stewart, D. W. ve Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington Books. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
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2 |
Students interpret concepts and theories taking into account their historical-cultural contexts.
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3 |
Students compare sociological theories with reference to social problems.
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4 |
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
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5 |
Students develop their knowledge on sustainability by the use of information and communication technologies.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students evaluate qualitative and quantitative data of sociological research studies.
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2 |
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students design a research by their acquired knowledge and experience.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research field study considering the principle of cultural relativity, scientific and ethical values.
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2 |
Students efficiently apply the most suitable information and communication technologies in their studies.
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3 |
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
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2 |
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
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3 |
Students act ethically impartial in their research studies.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 2 | 28 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 7 | 7 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 6 | 6 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 46 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |