MEDIA AND PUBLIC OPINION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT435	MEDIA AND PUBLIC OPINION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the impact of media on society and evaluate the manipulative power of media.
Contents of the Course Unit:	Contents of the course include as in listing medias, describing the concept of public opinion, listing opinion leaders, critical analysis of inducement power of media, evaluating the relationship between media and power.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 3 main characteristics of opinion leaders
Explain connections between contemporary social thinking and printed, visual and online media types
Identify the effects of interactive media on public opinion by analysing media texts
Inspect the society and media
Analyze the role of opinion leaders being effective in media and public opinion over case studies
Compare the media among themselves in the context of creating public opinion through case studies

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Relations Between Media and Society	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Development of Media and Modern Society	Lecture & Question and Answer
3	Reading the related subject in the coursebook	New Media and Society Relations	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Network Society and Power Relations	Lecture & Question and Answer
5	Reading the related subject in the coursebook	What is Public Opinion and How Does It Occur?	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Researching Ideas Shaping Public Opinion	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Opinion Leaders, Two-stage Flows	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Interpreting Public Opinion as 4th Power.	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Researching the Impact of Media on Public Opinion	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Researching the Impact of Globalization on Public Opinion and Public Opinion Leaders	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Media Public Opinion Inducement via News Programs	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Written and Visual Materials of Media for Public Opinion Inducement	Lecture & Question and Answer
14	Case Study Analysis	Case Study	Lecture & Question and Answer & Case Study
15	Case Study Analysis	Case Study	Lecture & Question and Answer & Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bektas, Arsev (2007) Kamuoyu Iletisim ve Demokrasi, İstanbul: Baglam Publications.
Tuncer, Emre (2014) Sosyal Medya Imparatorlugu, Patron, Istanbul: Akis Kitap.
Anastasio, P. A., Rose, K. C., Chapman, J. (1999). Can the media create public opinion? A social-identity approach. Current Directions in Psychological Science, 8(5): 152-155.
McCombs, M. (2018). Setting the agenda: Mass media and public opinion. John Wiley & Sons.
Kennamer, J. D. (Ed.). (1994). Public opinion, the press, and public policy. Greenwood Publishing Group.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2	Students interpret concepts and theories taking into account their historical-cultural contexts.
3	Students compare sociological theories with reference to social problems.
4	Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5	Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students evaluate qualitative and quantitative data of sociological research studies.
2	Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students design a research by their acquired knowledge and experience.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research field study considering the principle of cultural relativity, scientific and ethical values.
2	Students efficiently apply the most suitable information and communication technologies in their studies.
3	Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.
2	Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3	Students act ethically impartial in their research studies.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	2	2
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	127