SPONSORSHIP PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT439	SPONSORSHIP	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the ability to create projects as a theoretical introduction of corporate governance strategy.
Contents of the Course Unit:	Contents of the course include the subjects such as definition of sponsorship, the importance and use of sponsorship in public relations, summarizing the types of sponsorship, listing the target audience of sponsorships; planning, designing and managing of sponsorship activities.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List at least 2 of the sponsorship types
List at least 3 of the target groups of the sponsorship
Explain the stages of project design, writing, application and evaluation in detail
Analyze past sponsorship activities according to the elements of sponsorship accurately
Create a sponsorship project by taking as references to the steps of the sponsorship project creation process in accordance with corporate public relations strategy
Combine all components of sponsorship in accordance with corporate communication strategy

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Definition of Sponsorship and Its Historical Development of It	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Sponsorship Goals in terms of Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Sponsorship Types	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Sponsorship Categories	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Target Groups in Sponsorship	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Determining Sponsorship Strategies	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Sponsorship Strategies Practices	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Preparing Sponsorship Offers	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Evaluating the Effectiveness of Sponsorship	Lecture & Question and Answer
11	Literature Review, Analysing Samples	Development of Sponsorship in Turkey and Cases	Lecture & Question and Answer & Analysing Samples
12	Literature Review, Analysing Samples	Cases of Sponsorship in the World	Lecture & Question and Answer & Analysing Samples
13	Literature Review, Analysing Samples	Analysing Successful and Unsuccessful Sponsorship	Lecture & Question and Answer & Analysing Samples
14	Literature Review, Analysing Samples	Analysing Successful and Unsuccessful Sponsorship	Lecture & Question and Answer & Analysing Samples
15	-	Sponsorship Homework	Lecture & Question and Answer & Homework
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Akyuz, A. (2017). Spor Sponsorlugu ve Imaj Transferi. Istanbul: Alfa Publications
Sleight, S. (1989). Sponsorship: What It Is and How to Use It. McGraw-Hill Book
Amoako, G. K., Dartey-Baah, K., Dzogbenuku, R. K., Junior, S. K. (2012). The effect of sponsorship on marketing communication performance: A case study of Airtel Ghana. African Journal of Marketing Management, 4(2): 65-79.
Demirel, A., & Erdogmus, I. E. (2014). Corporate investment in sport sponsorship and its evaluation. Athens Journal of Sports, 1(3): 173-187
McDonald, C. (1991). Sponsorship and the image of the sponsor. European Journal of marketing, 25(11): 31-38.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2	Students interpret concepts and theories taking into account their historical-cultural contexts.
3	Students compare sociological theories with reference to social problems.
4	Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5	Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students evaluate qualitative and quantitative data of sociological research studies.
2	Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students design a research by their acquired knowledge and experience.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research field study considering the principle of cultural relativity, scientific and ethical values.
2	Students efficiently apply the most suitable information and communication technologies in their studies.
3	Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.
2	Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3	Students act ethically impartial in their research studies.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	1	4	4
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	127