Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT443 | ADVERTISEMENT WRITING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. KAMİL KAYA |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to enable students to interpret advertising texts and create new advertising texts with the theoretical knowledge they have taken in the course and from the perspective of advertising. |
Contents of the Course Unit: | Contents of the course include the subjects as in introducing the concept of advertising, performing target audience analysis, explanation of the concept of creative advertising, writing an advertising scenario, examination of advertising practices samples. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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List at least 3 of the basic features that an advertisement text should have |
Explain the structural features of advertisement text |
Compare advertising scenarios in the context of the basic features that an advertisement should have through a sample advertisement |
Apply product positioning with his/her advertisement writing acknowledge |
Distinguish the target audience intended in advertisement. |
Analyze advertising texts |
Create their own advertising texts with technical and theoretical knowledge |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading the related subject in the coursebook | Advertising and Communication | Lecture & Question and Answer |
2 | Reading the related subject in the coursebook | Branding and Related Concepts | Lecture & Question and Answer |
3 | Reading the related subject in the coursebook | Functions, Purposes and Types of Advertising | Lecture & Question and Answer |
4 | Reading the related subject in the coursebook, Analysing Samples | Knowing the consumer | Lecture & Question and Answer |
5 | Reading the related subject in the coursebook, Analysing Samples | Creativity in Advertising | Lecture & Question and Answer |
6 | Reading the related subject in the coursebook, Analysing Samples | Creative Advertising Strategies | Lecture & Question and Answer |
7 | Reading the related subject in the coursebook, Analysing Samples | General review | Lecture & Question and Answer |
8 | - | MID-TERM EXAM | - |
9 | Literature Review, Analysing Samples | Text Types in Different Media | Lecture & Question and Answer & Individual Homework |
10 | Reading the related subject in the coursebook, Analysing Samples | Selling Point Advertising | Lecture & Question and Answer & Analysing Samples |
11 | Reading the related subject in the coursebook, Analysing Samples | Advertising Texts in Print Media | Lecture & Question and Answer & Analysing Samples |
12 | Literature Review, Analysing Samples | TV and Radio Ad Texts | Lecture & Question and Answer & Analysing Samples |
13 | Literature Review, Analysing Samples | Writing Advertisements for the Internet | Lecture & Question and Answer & Analysing Samples |
14 | Literature Review, Analysing Samples | Corporate Advertising | Lecture & Question and Answer & Individual Homework |
15 | General Review | General review | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Muge Elden (2016). Reklam Yazarligi. Iletisim Publications |
Atatürk Ü. (2021). Reklam ve Reklam Yazarlığı |
Muge Elden (2016). Reklam ve Reklamcilik. Say Publications |
Doğan, B.Ö. (t.y.). Medyada Metin Yazarlığı |
Hirschman, E. C. (1989). Role-based models of advertising creation and production. Journal of Advertising, 18(4): 42-53. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
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2 |
Students interpret concepts and theories taking into account their historical-cultural contexts.
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3 |
Students compare sociological theories with reference to social problems.
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4 |
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
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5 |
Students develop their knowledge on sustainability by the use of information and communication technologies.
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students evaluate qualitative and quantitative data of sociological research studies.
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2 |
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students design a research by their acquired knowledge and experience.
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research field study considering the principle of cultural relativity, scientific and ethical values.
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2 |
Students efficiently apply the most suitable information and communication technologies in their studies.
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3 |
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
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2 |
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
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3 |
Students act ethically impartial in their research studies.
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students criticize their advanced knowledge and skills in an analytical manner.
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 11 | 2 | 22 |
Assignment (Homework) | 2 | 5 | 10 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 1 | 5 | 5 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 1 | 4 | 4 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 45 | 0 | 127 |
Total Workload of the Course Unit | 127 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |