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STRATEGIC MANAGEMENT IN AVIATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HYM323 STRATEGIC MANAGEMENT IN AVIATION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective.
Contents of the Course Unit: Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Identify the basic concepts related to Strategic Management in aviation.
Explain the stages of Strategic Management in aviation.
Classify strategy alternatives in aviation.
Do a SWOT analysis related to aviation.
Compare the competition factors with strategies in aviation.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 READING Basic concepts of Strategic Management in aviation Lecture, Question and Answer, Discussion
2 READING definition of Strategic Management, Strategic Management Process in Aviation Lecture, Question and Answer, Discussion
3 READING Phases of Strategic Management Process Lecture, Question and Answer, Discussion
4 READING SWOT Analysis in Aviation I Lecture, Question and Answer, Discussion
5 READING SWOT Analysis in Aviation II Lecture, Question and Answer, Discussion
6 READING System Approach in Aviation Lecture, Question and Answer, Discussion
7 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
8 - MID-TERM EXAM -
9 READING Strategic Benefit and Portfolio Analysis Techniques in Aviation Lecture, Question and Answer, Discussion
10 READING Strategic Alternative Types in Aviation; Growth Strategies; Slow Growth Strategies; Saving Strategies; Combined Strategies Lecture, Question and Answer, Discussion
11 READING Strategic Positioning in Aviation Lecture, Question and Answer, Discussion
12 READING Global Strategies in Aviation Lecture, Question and Answer, Discussion
13 READING Aviation Competitiveness Factors and Strategies Lecture, Question and Answer, Discussion
14 READING Aviation Competitiveness and Differentiation Lecture, Question and Answer, Discussion
15 READING General Evaluation in Strategic Management in Aviation Lecture, Question and Answer, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Doganis, R. (2006), The Airline Business, Second Edition, Routledge
KANBUR, E., & KARAKAVUZ, H. (2017). Stratejik Yonetim Kapsaminda Kuresel Havayolu Isbirliklerinin SWOT Analizi. Journal of Aviation, 1(2), 74-86.
YAHŞİ, F. (2018). YÖNETİM VE STRATEJİ: 101 Teori ve Yaklaşım KİTABINA DAİR. Journal of Süleyman Demirel University Institute of Social Sciences Year, 2(31), 483-488.
Baum, H., & Auerbach, S. (2017). Strategic management in the aviation industry. Taylor & Francis.
Samunderu, E. (2019). Air transport management: Strategic management in the airline industry. Kogan Page Publishers.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2
Students interpret concepts and theories taking into account their historical-cultural contexts.
3
Students compare sociological theories with reference to social problems.
4
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5
Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students evaluate qualitative and quantitative data of sociological research studies.
2
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students design a research by their acquired knowledge and experience.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students research field study considering the principle of cultural relativity, scientific and ethical values.
2
Students efficiently apply the most suitable information and communication technologies in their studies.
3
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students criticize their advanced knowledge and skills in an analytical manner.
2
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3
Students act ethically impartial in their research studies.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 2 15 30
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 2 13 26
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 33 0 126
Total Workload of the Course Unit 126
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0