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NEW MEDIA ECONOMICS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
YEM315 NEW MEDIA ECONOMICS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. KAMİL KAYA
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to analyze the social and cultural dimensions of the new media as well as their economic dimensions.
Contents of the Course Unit: Contents of the course include the subjects such as assessment of national and international media organizations in terms of economics and politics, basic concepts of economy, theories of economy, concepts of globalization and monopolization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Compare the traditional media and new media economically.
Describe the basic concepts of economy.
Evaluate the media organizations according to the capital/ownership structure.
Know the employment status, working conditions and economic structure in the media sector.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading, Literature Review Description of Economy and Basic Concepts in Economy Lecture & Discussion & Question and Answer
2 Reading, Literature Review Production Process in Media and Economic Instruments Lecture & Discussion & Question and Answer
3 Reading, Literature Review Costs in Media and Cost Planning Lecture & Discussion & Question and Answer
4 Reading, Literature Review Analysis of table of revenues and expenditures of a media organization Lecture & Discussion & Question and Answer
5 Reading, Literature Review Economic difficulties confronted by media organizations and underlying causes Lecture & Discussion & Question and Answer
6 Reading, Literature Review Political Pressures and Media Lecture & Discussion & Question and Answer
7 Reading, Literature Review Effect of Rating Concern to Printed and Visual Media Lecture & Discussion & Question and Answer
8 - MID-TERM EXAM -
9 Reading, Literature Review New Media and Changes in Media Economy Lecture & Discussion & Question and Answer
10 Reading, Literature Review Media and monopolization Lecture & Discussion & Question and Answer
11 Reading, Literature Review Types and Causes of monopolization Lecture & Discussion & Question and Answer
12 Reading, Literature Review Vertical, Horizontal and Diagonal Monopolization Lecture & Discussion & Question and Answer
13 Reading, Literature Review Economic Factors in Radio, Television and Cinema Lecture & Discussion & Question and Answer
14 Reading, Literature Review Economic Factors in Book, Journal and Newspaper Publishing Lecture & Discussion & Question and Answer
15 Reading, Literature Review Media in Authoritarian and Totalitarian Regime Lecture & Discussion & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Kejanlioglu B. (2004). Turkiye’de Medyanin Donusumu. Ankara: Imge Bookstore
Desmoulins N. T. (1993). Medya Ekonomisi. Istanbul: Iletisim Publications
Kuyucu M. (2014). Medya Ekonomisi ve Basrol Oyunculari: Bugunun ve Yarinin Medya Aktorlerinin Gozunde Reklamcilar ve Tuketiciler. Istanbul: The Turkish Online Journal Design, Art and Communication

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2
Students interpret concepts and theories taking into account their historical-cultural contexts.
3
Students compare sociological theories with reference to social problems.
4
Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5
Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students evaluate qualitative and quantitative data of sociological research studies.
2
Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students design a research by their acquired knowledge and experience.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students research field study considering the principle of cultural relativity, scientific and ethical values.
2
Students efficiently apply the most suitable information and communication technologies in their studies.
3
Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students criticize their advanced knowledge and skills in an analytical manner.
2
Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3
Students act ethically impartial in their research studies.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 3 39
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 30 30
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 20 20
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 31 0 133
Total Workload of the Course Unit 133
Workload (h) / 25.5 5,2
ECTS Credits allocated for the Course Unit 5,0