MEDIA ECONOMICS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS347	MEDIA ECONOMICS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students the basic dynamics of the media sector from an economic perspective and to present the reflections and development of the media industry today.
Contents of the Course Unit:	Contents of the course include basic evaluations on media economics such as historical development of the media economy, the relationship between the media industry and the state, and the point where the media economy is at in the age of globalization.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Interpret and recognize the basic concepts of economy in the context of media economics.
Discuss both the relationship of media with the state and the transformation undergone in the age of globalization.
Relate the structure of media industry according to media types.
Generalize the economic structure of media by evaluating current examples on the media industry.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Lecture
2	Reading a chapter in the coursebook on the relevant subject	A short history of economy concept	Lecture & Question and Answer & Discussion
3	Reading a chapter in the coursebook on the relevant subject	Media and Types of Products	Lecture & Question and Answer & Discussion
4	Reading a chapter in the coursebook on the relevant subject	Development of Media Economy.	Lecture & Question and Answer & Discussion
5	Reading a chapter in the coursebook on the relevant subject	Development of Media Economy.	Lecture & Question and Answer & Discussion
6	Reading a chapter in the coursebook on the relevant subject	Relations between Media and State	Lecture & Question and Answer & Discussion
7	Reading a chapter in the coursebook on the relevant subject	Media and monopolization .	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading a chapter in the coursebook on the relevant subject	Media and types of markets	Lecture & Question and Answer & Discussion
10	Reading a chapter in the coursebook on the relevant subject	Competition in media	Lecture & Question and Answer & Discussion
11	Reading a chapter in the coursebook on the relevant subject	Media and globalization.	Lecture & Question and Answer & Discussion
12	Reading a chapter in the coursebook on the relevant subject	Media and globalization.	Lecture & Question and Answer & Discussion
13	Reading a chapter in the coursebook on the relevant subject	Student Presentations	Student Presentations and Evaluation of Presentations
14	Preparation for Presentation	Student Presentations	Student Presentations and Evaluation of Presentations
15	Preparation for Presentation	General Evaluation	Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Baytar, O. (2013). Teorik ve Pratik Acidan Medya Ekonomisine Bakis. Konya : Cizgi Publications
Kuyucu, M. (2012). Turkiye'de Medya Ekonomisi. Istanbul: Esen Kitap
Sonmez, A. (2000). Medya Ekonomisi ve Turkiye Ornegi. Istanbul: Boyut Press Group

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students define the concepts they learned and match them with their corresponding phenomena in the social world.
2	Students interpret concepts and theories taking into account their historical-cultural contexts.
3	Students compare sociological theories with reference to social problems.
4	Students distinguish the significance of ecological, social and economical sustainability for world’s future.
5	Students develop their knowledge on sustainability by the use of information and communication technologies.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students evaluate qualitative and quantitative data of sociological research studies.
2	Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students design a research by their acquired knowledge and experience.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research field study considering the principle of cultural relativity, scientific and ethical values.
2	Students efficiently apply the most suitable information and communication technologies in their studies.
3	Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.
2	Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.
3	Students act ethically impartial in their research studies.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	128