MEDIA PLANNING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS441	MEDIA PLANNING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. KAMİL KAYA
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to inform the students about the media planning stages as well as preparation of budget and recognition of the problems encountered.
Contents of the Course Unit:	Contents of the course include concept and stages of media planning, marketing and advertisement relation and budget and procurement process.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Identify at least three of basic concepts of media planning.
Calculate required budget for media planning given as a model.
Solve a problem experienced in a media planning given as an example.
Select suitable media planning strategies in current examples.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction	Lecture
2	Internet and Literature Review	Media planning concept and its development	Lecture
3	Internet and Literature Review	Media tools and their functions	Lecture
4	Internet and Literature Review	Determining the target group	Lecture
5	Internet and Literature Review	Media planning stages	Lecture
6	Internet and Literature Review	Marketing, advertisement and media	Lecture
7	Internet and Literature Review	Marketing, advertisement and media	Lecture
8	-	MID-TERM EXAM	-
9	Internet and Literature Review	Advantages and disadvantages in advertisements	Lecture & Question and Answer
10	Internet and Literature Review	Budgeting in Media planning	Lecture & Question and Answer
11	Internet and Literature Review	Budgeting in Media planning	Lecture & Question and Answer
12	Internet and Literature Review	Purchasing Process in Media planning	Lecture & Question and Answer
13	Internet and Literature Review	Measurement and counting	Lecture & Question and Answer
14	Internet and Literature Review	Problems confronted in Media planning	Lecture & Question and Answer
15	Internet and Literature Review	Current examples from Media planning	Lecture & Question and Answer & Research
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Erol, G. (2006). Reklam ve Medya Planlamasi. Istanbul: Beta Publications
Tayfur, G.(2017). Medya Planlama ve Satin Alma. Istanbul: Egitim Kitabevi Publications.
Basal, B. (2018). Yeni Medya Planlama ve Tuketici Davranislari. Istanbul: Cantay Bookstore

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students define the concepts they learned and match them with their corresponding phenomena in the social world.						5
2	Students interpret concepts and theories taking into account their historical-cultural contexts.						5
3	Students compare sociological theories with reference to social problems.						5
4	Students distinguish the significance of ecological, social and economical sustainability for world’s future.			2
5	Students develop their knowledge on sustainability by the use of information and communication technologies.					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students evaluate qualitative and quantitative data of sociological research studies.		1
2	Students analyse the complicated interactions between the social, cultural, political, economical and demographical phenomena of the global world.						5

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students design a research by their acquired knowledge and experience.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research field study considering the principle of cultural relativity, scientific and ethical values.					4
2	Students efficiently apply the most suitable information and communication technologies in their studies.						5
3	Students use their knowledge on ecological, social and economical sustainability in all aspects of their lives.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students research on problems which reflect on their fields in the global world undergoing rapid and profound change.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.					4
2	Students develop their knowledge and skills within the frame of scientific, technological and current developments via adopting the principle of lifelong learning.					4
3	Students act ethically impartial in their research studies.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students criticize their advanced knowledge and skills in an analytical manner.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students apply the principle of cultural relativity, scientific and ethical values with reference to sustainability throughout their studies in their careers.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	13	2	26
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	3	3
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	3	3
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	128