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INTRODUCTION TO COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HTP113 INTRODUCTION TO COMMUNICATION 4 3 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assist.Prof. MUSTAFA GÜNAY
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to examine communication research, theory and approaches.
Contents of the Course Unit: The course covers the concept and fundamentals of communication science, dialectical linguistics and semiotic approaches, rhetoric, mass communication.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Defines the concepts of communication and coordination. (define) (1)
Defines verbal, non-verbal and written communication. (define) ( 1 )
Defines communication theories, persuasion and empathy. (define) (1)
Explains listening and communication skills. (explain) (2)
Explains interpersonal communication methods and body language. (explain) (2)

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - General Information About Course Content, Introducing Course Resources. Lecture, Question Answer, Discussion Method
2 Source: Tekinalp, Ş. and Uzun R. (2019). Researches and Theories of Communication: Part 3 Linear, Socio-psychological and Social Approaches in Mainstream Communication Theories Lecture, Question Answer, Discussion Method
3 Harris T.A., M.D. (2020). I am OK You are OK: Part 1 From two-way human nature to common communication rules Lecture, Question Answer, Discussion Method
4 Harris T.A., M.D. (2020). I am OK You are OK: Part 2 Parent, Adult, Child Lecture, Question Answer, Discussion Method
5 Harris T.A., M.D. (2020). I am OK You are OK: Part 3 Four Life Positions Lecture, Question Answer, Discussion Method
6 Harris T.A., M.D. (2020). I am OK You are OK: Part 4 and 5 We Can Change, Analysis of Transactions Lecture, Question Answer, Discussion Method
7 Harris T.A., M.D. (2020). I am OK You are OK: Part 6 How Do We Differentiate and Use Time? Lecture, Question Answer, Discussion Method
8 - MID-TERM EXAM -
9 Harris T.A., M.D. (2020). I am OK You are OK: Part 8 Parent, Adult, Child and Marriage Lecture, Question Answer, Discussion Method
10 Harris T.A., M.D. (2020). I am OK You are OK: Part 9 Parent, Adult, Child and Marriage Lecture, Question Answer, Discussion Method
11 Harris T.A., M.D. (2020). I am OK You are OK: Part 10 Parents, Adults, Children and Adolescents Lecture, Question Answer, Discussion Method
12 Harris T.A., M.D. (2020). I am OK You are OK: Part 12 Parents, Adults, Children and Moral Values Lecture, Question Answer, Discussion Method
13 Harris T.A., M.D. (2020). I am OK You are OK: Part 13 Social Importance of Parent, Adult, Child Lecture, Question Answer, Discussion Method
14 Yıldırım, B. (2015). With Methods, Applications and Examples in Communication Research: 321- 337 Rhetorical analysis and its use in advertisements Lecture, Question Answer, Discussion Method
15 - An overview Lecture, Question Answer, Discussion Method
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Tekinalp, S. and Uzun R. (2019). Researches and Theories of Communication. Istanbul: Beta Publishing and Distribution Inc.
Yıldırım, B. (2015). With Methods, Applications and Examples in Communication Research. Istanbul: L-T Literature Academia.
Harris T.A., M.D. (2020). I am OK You are OK. Trans. Muzaffer Şahin, 17th Edition. Istanbul: Okuyan Us. publication
Condril, J. & Bough B. (2014). 101 Communication Path. Trans. Aslı Şahin, Istanbul: White publication
Buzan, T., & Buzan B. (2020). Mind Maps. Trans. Güntülü Tercanlı, 9th Edition. Istanbul: Alpha publication
McRaney D. (2011). Actually, you are not that smart. Trans. Köksal Gülerkaya, Istanbul: Pegasus publication
Aristotle (2017). Rhetoric, Trans. M. H. Doğan, Istanbul: Yapı Kredi Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
The basic communication, design and graphic design principles related to the fields of diagnosis.
2
Advertising, publishing, printing graphic design, such as information relating to their field of study and has the industry's needs.
3
Used in graphic design, computer programs have sufficient knowledge to use.
4
Job responsibilities and ethical values ​​has information on.

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Contemporary, original, aesthetic and practical graphic design recognizes.
2
Recognize and authority in the field of art and design will follow.
3
Computer supported graphic design programs recognize.
4
Design, implementation and recognizes the printing stage.

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design can produce a product level, has the aesthetic point of view.
2
Creation of graphic design, implementation plans and production phases.
3
Graphic design creates products and projects.

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Design prepress and postpress stages of diagnosis.
2
All types of graphic design product design.
3
Carries out all stages of graphic design from the preparation for printing to post-press.
4
Photography, web design, animation production in the field is made​​.

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Graphic design in creating products, ideas, sketches, concept creation, implementation and prepare makeready processes independently.
2
In advertising agencies, graphic design studios, advertising departments of companies; advertising campaign creates product concepts and designs.
3
Design, projects and exhibitions ability has to offer.
4
The renewed communication and design perspective, current computer programs will follow.

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Acquired advanced knowledge in the field of graphic design to critically evaluate.
2
Life-long learning is conscious of the need.
3
Develops professional knowledge and skills continuously.
4
Design an objective perspective to gain the skill assessment.

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Verbal and written communication, at least one foreign language at least at the level of European Language Portfolio A2 uses information in the field of informatics and computer science monitors and communicates with colleagues.

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
All graphical design product, is designed in accordance with design criteria.
2
Professional computer software professional, efficient and has the ability to use quickly.
3
The concept, introducing professional takes photos, website design and animation.
4
Advertising agencies and design studios as well as to the fields of study, professional liability, to act in accordance with ethical values ​​are capable of.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 1 14
Land Surveying 0 0 0
Group Work 12 1 12
Laboratory 0 0 0
Reading 14 2 28
Assignment (Homework) 14 2 28
Project Work 4 1 4
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 2 3 6
Practice at a workplace 0 0 0
Occupational Activity 2 3 6
Social Activity 1 3 3
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 3 3
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 3 3
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 81 0 151
Total Workload of the Course Unit 151
Workload (h) / 25.5 5,9
ECTS Credits allocated for the Course Unit 6,0