ADVERTISING IN GRAPHIC PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
GTP221	ADVERTISING IN GRAPHIC	3	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. MUSTAFA GÜNAY
Instructor(s) of the Course Unit	Lecturer MURAT ÇİL
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It aims to understand the advertising logic in graphic design.
Contents of the Course Unit:	Explanation of basic design principles. Introduction to advertising. Examination of viral advertisements and exchange of ideas. Introduction to Adobe Photoshop Program Advertising poster work in Adobe Photoshop program. Advertising design that will attract the attention of the consumer. Advertising poster design that will create a purchase request. Viral advertising preparation and application.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Obtains preliminary information for the advertising industry. Experience the construction stages of current advertising campaigns. learn social media advertising.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Explanation of basic design principles.	Lecture
2	Reading materials	Introduction to advertising	Lecture
3	Reading materials	Examination of viral ads and exchange of ideas	Lecture
4	Reading materials	Examination of PR studies and exchange of ideas	Lecture
5	Reading materials	Introduction to Adobe Photoshop	Lecture
6	Reading materials	Explanation of manipulation techniques in Adobe Photoshop	Lecture
7	Reading materials	Advertising poster work in Adobe Photoshop	Lecture
8	-	MID-TERM EXAM	-
9	-	Preliminary study and resource review for the project	Lecture
10	Reading materials	Advertising poster work in Adobe Photoshop	Lecture
11	Reading materials	Viral ad preparation and execution	Lecture
12	Reading materials	Advertising poster design that will create a purchase request	Lecture
13	Reading materials	Viral ad preparation and execution	Lecture
14	Reading materials	Making viral advertising work	Lecture
15	Reading materials	Pre-study and resource review for the final project	Lecture
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	The basic communication, design and graphic design principles related to the fields of diagnosis.
2	Advertising, publishing, printing graphic design, such as information relating to their field of study and has the industry's needs.
3	Used in graphic design, computer programs have sufficient knowledge to use.
4	Job responsibilities and ethical values ​​has information on.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Contemporary, original, aesthetic and practical graphic design recognizes.
2	Recognize and authority in the field of art and design will follow.
3	Computer supported graphic design programs recognize.
4	Design, implementation and recognizes the printing stage.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Graphic design can produce a product level, has the aesthetic point of view.
2	Creation of graphic design, implementation plans and production phases.
3	Graphic design creates products and projects.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Design prepress and postpress stages of diagnosis.
2	All types of graphic design product design.
3	Carries out all stages of graphic design from the preparation for printing to post-press.
4	Photography, web design, animation production in the field is made​​.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Graphic design in creating products, ideas, sketches, concept creation, implementation and prepare makeready processes independently.
2	In advertising agencies, graphic design studios, advertising departments of companies; advertising campaign creates product concepts and designs.
3	Design, projects and exhibitions ability has to offer.
4	The renewed communication and design perspective, current computer programs will follow.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Acquired advanced knowledge in the field of graphic design to critically evaluate.
2	Life-long learning is conscious of the need.
3	Develops professional knowledge and skills continuously.
4	Design an objective perspective to gain the skill assessment.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Verbal and written communication, at least one foreign language at least at the level of European Language Portfolio A2 uses information in the field of informatics and computer science monitors and communicates with colleagues.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	All graphical design product, is designed in accordance with design criteria.
2	Professional computer software professional, efficient and has the ability to use quickly.
3	The concept, introducing professional takes photos, website design and animation.
4	Advertising agencies and design studios as well as to the fields of study, professional liability, to act in accordance with ethical values ​​are capable of.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	2	28
Preliminary & Further Study	12	2	24
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	4	1	4
Assignment (Homework)	12	3	36
Project Work	2	6	12
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	10	1	10
Implementation/Application/Practice	5	2	10
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	61	0	126