GENERAL BUSINESS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SHE254	GENERAL BUSINESS MANAGEMENT	3	3	3	5

GENERAL INFORMATION
Language of Instruction :	English
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer TAHİR GÜRDİL
Instructor(s) of the Course Unit	Lecturer AHMET BURAK TURGUT-Lecturer FEHİM İLHAN
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	It is aimed to ensure that students have a command of general business concepts and techniques.
Contents of the Course Unit:	Basic concepts related to business, objectives, functions and responsibilities of businesses, business environment, business growth and competition types, establishment stages in businesses, management function, production function, human resources function, public relations function, research and development function, accounting-finance

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Defines the concepts related to business and business.
Explain the purpose and importance of establishment of businesses.
Explain the strategies that can be developed with different perspectives by finding the strong and developing aspects of an organization.
Explain the roles and responsibilities of business functions.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related section of the textbook	Business ownership. Start-ups.	Lecture, question and answer, discussion method
2	Reading the related book section	Buying & selling businesses. Who’s who.	Lecture, question and answer, discussion method
3	Reading the related book section	Corporate structure. Human resources.	Lecture, question and answer, discussion method
4	Reading the related book section	Financial reporting. Financial accounting.	Lecture, question and answer, discussion method
5	Reading the related book section	Management accounting. Measuring performance.	Lecture, question and answer, discussion method
6	Reading the related book section	Raising financing.	Lecture, question and answer, discussion method
7	Reading the related book section	Review of the previous units.	Lecture, question and answer, discussion method
8	-	MID-TERM EXAM	-
9	Reading the related book section	Marketing mix. Marketing approaches.	Lecture, question and answer, discussion method
10	Reading the related book section	Outbound marketing. Inbound marketing.	Lecture, question and answer, discussion method
11	Reading the related book section	Business development. Information management.	Lecture, question and answer, discussion method
12	Reading the related book section	Manufacturing and production. Management.	Lecture, question and answer, discussion method
13	Reading the related book section	Product. Control.	Lecture, question and answer, discussion method
14	Reading the related book section	Supply chain.	Lecture, question and answer, discussion method
15	Reading the related book section	Review of the semester.	Lecture, question and answer, discussion method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
How business works : the facts visually explained by Georgina Palffy, senior editor - DK Publishing, 2022

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to teamwork						5
2	Identify vocational problems and resolve them effectively					4
3	Comprehend, appreciate and comply with cultural and social responsibilities			2
4	Develop an awareness for life long learning					4

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Comply with occupational ethics and sense of responsibility			2
2	Utilize the theoretical information they have acquired in applications and practices			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Ability to have knowledge about sectoral issues.			2
2	Manage a process effectively to meet the demands.					4
3	Within the framework of regulations and procedures for implementation and to find solutions for problems.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Civil aviation field statistical research skills and the ability to think about, has the ability to foresee the consequences of strategic decisions and develop skills.		1
2	Encountered in practice or as a team member to take responsibility for unforeseen problems				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Change and innovation are welcome.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Critically evaluates the acquired knowledge and skills.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Basic and is dominated by professional English, has the necessary qualifications to use the operating system in an active way for the profession.			2
2	Developments, will be able to follow trends and forecasts. Follow the latest developments related to the field and profession.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	It has the ability to reflect on the ethical and professional responsibilities.				3
2	To analyze information about the area and has the skills to interpret and evaluate.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	1	6	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	6	6
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	32	0	127