INTRODUCTION TO PUBLIC RELATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HTP111	INTRODUCTION TO PUBLIC RELATIONS	4	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Lecturer BURCU DEMİR
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to create the necessary infrastructure for a successful public relations practice by introducing the concept, theories and principles of public relations to students.
Contents of the Course Unit:	The contents of the course include the subjects such as Definition of Public Relations, Historical Development of Public Relations, Target Audience in Public Relations, Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit, Public Relations Projects, Copywriting in Public Relations, The Place of Public Relations in Marketing Communication, Corporate identity, Internal Communication, Corporate Social Responsibility, Reputation Management, Issue Management, Risk Management, Crisis Management, Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations, Ethics in Public Relations, Public Relations Organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Summarize the historical process of public relations.
Distinguish the meanings of public relations and related concepts.
Debate the theories about public relations and give examples from these concepts.
List the stages of public relations practices.
Give examples about public relations and sponsorship applications.
Determine appropriate message strategies and the right channels for organizations to communicate well with their target audience.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Related Section of Course Book-Presentation	General Information About the Course, What is Public Relations?	Lecture & Question and Answer & Discussion
2	Related Section of Course Book-Presentation	Historical Development of Public Relations I	Lecture & Question and Answer & Discussion
3	Related Section of Course Book-Presentation	Historical Development of Public Relations II	Lecture & Question and Answer & Discussion
4	Related Section of Course Book-Presentation	Target Audience in Public Relations	Lecture & Question and Answer & Discussion
5	Related Section of Course Book-Presentation	Proactive and Reactive Public Relations, Public Relations Agencies and In-house Public Relations Unit	Lecture & Question and Answer & Discussion
6	Related Section of Course Book-Presentation	Public Relations Projects	Lecture & Question and Answer & Discussion
7	Related Section of Course Book-Presentation	An overview	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Related Section of Course Book-Presentation	Copywriting in Public Relations	Lecture & Question and Answer & Discussion,General Evaluation
10	Related Section of Course Book-Presentation	The Place of Public Relations in Marketing Communication	Lecture & Question and Answer & Discussion
11	Related Section of Course Book-Presentation	Corporate identity	Lecture & Question and Answer & Discussion
12	Related Section of Course Book-Presentation	Internal Communication, Corporate Social Responsibility, Reputation Management	Lecture & Question and Answer & Discussion
13	Related Section of Course Book-Presentation	Issue Management, Risk Management, Crisis Management	Lecture & Question and Answer & Discussion
14	Related Section of Course Book-Presentation	Sponsorship, Corporate Advertising, Lobbying, International Public Relations, Public Diplomacy, Financial Public Relations	Lecture & Question and Answer & Discussion
15	Rewiew of Course	Ethics in Public Relations, Public Relations Organizations	Lecture & Question and Answer & Discussion,General Evaluation
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Okay, A. ve Okay, A. (2018). Halkla İlişkiler Kavram, Strateji ve Uygulamaları, İstanbul: Der Yayınları.
Peltekoglu, Balta, F. (2009). Halkla Iliskiler Nedir, Istanbul: Beta Publications
Bernays, Edward L. (2013). Public Relations, University of Oklahoma Press
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books, 2nd Ed.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Secondary-level qualification has been gained to date information in their respective fields based on textbooks, supplies, application tools and other resources supported by basic theoretical and practical knowledge to have.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade has basic knowledge in the field.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade has acquired in the field of basic theoretical and practical knowledge in the same area at the same level or at the level of advanced training in an area to acquire the skills to use.				3
2	Foreign Trade has acquired basic knowledge about the area and using the skills, ability to interpret and evaluate data, identify problems, analyze the evidence-based solutions to develop.			2

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Decisions, actions and behaviors related to the field of foreign trade is the ability to use the knowledge gained.			2
2	Analyze information on foreign trade area, has the ability to interpret and evaluate.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade area as the basic level to conduct an independent study.			2
2	Foreign Trade encountered in applications related to the field to solve complex and unpredictable problems to take responsibility as a team member.			2
3	Within the framework of a project under the responsibility of employees to conduct activities for development.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade gained in the field of basic knowledge and skills to critically evaluate, to determine and meet the learning needs.			2
2	An advanced education level education in the same field or the same level to direct a profession.			2
3	To gain an awareness of lifelong learning.		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade issues related to the field have the basic knowledge and skills at the level of ideas through written and verbal communication to transfer.			2
2	Foreign Trade issues related to the field of ideas and proposals for solutions to problems and with people who are experts to share.				3
3	A foreign language, at least in the general level of European Language Portfolio A2 monitor and using the information in the field of Foreign Trade to communicate with colleagues.				3
4	Foreign Trade areas as required by the European Computer Driving Licence Foundation least with computer software to use information and communication technologies.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Foreign Trade area related to the field of data collection, dissemination stages of implementation and results of the social, scientific, cultural and ethical values ​​have.			2
2	Social rights, social justice, quality and cultural values, environmental protection, occupational health and safety issues have sufficient awareness.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	2	4	8
Laboratory	0	0	0
Reading	2	4	8
Assignment (Homework)	2	2	4
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	4	8
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	2	2	4
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	5	5
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	42	0	128