Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
---|---|---|---|---|---|
HRY323 | CAMPAIGN PLAN IN PUBLIC RELATIONS | 5 | 5 | 3 | 7 |
GENERAL INFORMATION |
|
---|---|
Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Compulsory |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. ZEYNEP BURCU ŞAHİN |
Instructor(s) of the Course Unit | Assist.Prof. SİNEM EYİCE BAŞEV |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
|
---|---|
Objectives of the Course Unit: | This course aims to teach what is the idea development, research and planning stages when creating a public relations campaign. |
Contents of the Course Unit: | The contents of the course include the subjects such as public relations campaign process; stages of the campaign: research, planning, implementation and evaluation; situation analysis and target audience analysis; examination of sample public relations campaigns. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
---|
List public relations campaign processes. |
Explain public relations campaign processes. |
Determine the importance of situation and audience analysis in public relations campaigns. |
Examine samples of public relations campaigns. |
Design a campaign with information about public relations campaign planning process. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
|||
---|---|---|---|
Week | Preparatory | Topics(Subjects) | Method |
1 | The relevant subject in the coursebook - Slides | General information on the contents of the course. Introducing the course materials. Introducing the creating stages of campaign in Public Relations | Lecture & Question and Answer & Discussion |
2 | The relevant subject in the coursebook - Slides | Analysis on awarded Public Relations campaigns, explaining necessary criteria for being successful in the creating stages of campaign in Public Relation | Presentation / Lecture & Question and Answer & Discussion |
3 | The relevant subject in the coursebook - Slides | Explaining the ways to be followed for creating stages of original and creative thoughts of campaign in Public Relation over sample projects | Presentation / Lecture & Question and Answer & Discussion |
4 | The relevant subject in the coursebook - Slides | Explaining the research stages in creating campaigns in Public Relation. Explaining the formal and informal sources used in the research | Presentation / Lecture & Question and Answer & Discussion |
5 | The relevant subject in the coursebook - Slides | Problem determination in the planning stages for creating campaigns in Public Relation. Situation analysis and determining the objectives, explaining the steps | Presentation / Lecture & Question and Answer & Discussion |
6 | The relevant subject in the coursebook - Slides | Determination of target groups in the planning stages for creating campaigns in Public Relation and explaining the subjects for preparing the program objectives of these target groups | Presentation / Lecture & Question and Answer & Discussion |
7 | The relevant subject in the coursebook - Slides | Determination of the action plan preparation strategies in the planning stages for creating campaigns in Public Relation | Presentation / Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | The relevant subject in the coursebook - Slides | Communication strategies developing methods for creating campaigns in Public Relation, media planning strategies by determining the correct and effective message | Presentation / Lecture & Question and Answer & Discussion |
10 | The relevant subject in the coursebook - Slides | Communication strategies developing methods for creating campaigns in Public Relation, media planning strategies by determining the correct and effective message | Presentation / Lecture & Question and Answer & Discussion |
11 | The relevant subject in the coursebook - Slides | Program evaluation in the creating stages of campaign in Public Relation, Program Application Plan (Determining the Responsibilities, Calendar, Budget) and taking feedbacks and program evaluation stages. | Presentation / Lecture & Question and Answer & Discussion |
12 | Evaluation of Projects by Students | Evaluation of Projects by Students and Criticization on them | Question and Answer & Discussion |
13 | Evaluation of Projects by Students | Evaluation of Projects by Students and Criticization on them | Question and Answer & Discussion |
14 | Evaluation of Projects by Students | Evaluation of Projects by Students and Criticization on them | Question and Answer & Discussion |
15 | Evaluation of Projects by Students | Evaluation of Projects by Students and Criticization on them | Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
---|
Agile Pr, Salzman M. (2017). Epub. |
Black S., Taylor and Francis, Practice of Public Relations |
Basak N., Coskun B. G. (2014). Teoriden Pratige Halkla Iliskiler Projeleri Odullu Ornek Uygulamalar, Nobel Publications |
Green A., Page K. Creativity in Public Relations |
Grunig J. Halkla Iliskiler ve Iletisim Yonetiminde Mukemmellik, Rota Publications |
Peltekoglu Balta F. (2016). Halkla Iliskiler Nedir?, Beta Publications |
Satır K. C., Erendag S. F., Demir G. Z. (2017). Stratejik Halkla Iliskiler ve Uygulamalari, Nobel Publications |
ASSESSMENT |
|||
---|---|---|---|
Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Theoretical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
|
5 | |||||
2 |
Compare current theories in the field and communication theories.
|
4 |
KNOWLEDGE |
|||||||
---|---|---|---|---|---|---|---|
Factual |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems related to the field by identifying problems related to the field.
|
4 | |||||
2 |
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
|
4 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Cognitive |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
|
5 | |||||
2 |
Using field knowledge, identify and solve problems related to field.
|
4 |
SKILLS |
|||||||
---|---|---|---|---|---|---|---|
Practical |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
|
5 | |||||
2 |
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
|
4 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
|
5 | |||||
2 |
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
|
4 | |||||
3 |
Designs a communication plan by taking responsibility in case of problems related to the field.
|
5 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Learning to Learn |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe creative production, presentation and persuasion techniques to support the professional expertise.
|
4 | |||||
2 |
Analyze the developments, changes and innovations in his field and gices an example.
|
5 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Communication & Social |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
|
4 | |||||
2 |
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
|
4 |
OCCUPATIONAL |
|||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational |
|||||||
Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
|
3 | |||||
2 |
Analyze and interpret the social and global impacts of issues related with communication.
|
4 | |||||
3 |
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
|
3 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
|||
---|---|---|---|
Workload for Learning & Teaching Activities |
|||
Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 5 | 70 |
Preliminary & Further Study | 13 | 4 | 52 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 5 | 35 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 4 | 4 | 16 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 40 | 0 | 175 |
Total Workload of the Course Unit | 175 | ||
Workload (h) / 25.5 | 6,9 | ||
ECTS Credits allocated for the Course Unit | 7,0 |