Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIY433 | AIRLINE CORPORATE RELATIONS MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | To teach corporate relationship management techniques, brand image, external and internal environmental management, corporate identity and image making, fair system organization standardization and to train managers who ensure the acquisition of organizational culture identity. |
Contents of the Course Unit: | Institutional theories, brand management, corporate communication, reputation management and PR behavior management, relationship management. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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To train specialists in the corporate relations management of a corporate company and airline company at a professional level and to teach management techniques. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | - | Concept of institutionalism, environment, history, formalization, standardization, socialization | Presentation, question and answer |
2 | Reading book | Corporate mission, vision, logo and structure, principles | Presentation, question and answer |
3 | Reading book | Institutional mechanisms, corporate identity items, philosophy and design | Presentation, question and answer |
4 | Reading book | Institutional theories and approaches | Presentation, question and answer |
5 | Thesis review | Isomorphism | Presentation, question and answer |
6 | Reading book | Institutionalism, process and life cycle continuity | Presentation, question and answer |
7 | film research | Corporate behavior, corporate communication and corporate image | Presentation, question and answer |
8 | - | MID-TERM EXAM | - |
9 | Reading book | Brand management, fair organizations, promotion management | Presentation, question and answer |
10 | Reading book | Organizational culture and organization airline and other organizations | Presentation, question and answer |
11 | Reading book | Reputation, image and corporate identity management | Presentation, question and answer |
12 | Thesis review | Press and Pr | Presentation, question and answer |
13 | Reading book | Communication and strategy management | Presentation, question and answer |
14 | Reading book | Data management and standardization | Presentation, question and answer |
15 | film research | Corporate management systems | Presentation, question and answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Cornelissen, J. P. (2008). Corporate communication. The International Encyclopedia of Communication. |
Akyürek, R. (2005). Kurumsal İletişim Yönetimi (Vol. 859). Anadolu Universitesi. |
Tüm, Y., & Özgener, Ş. (2018). Havayolu taşımacılığında kurumsal imaj ve etik algıların yeniden satın alma niyeti üzerindeki etkileri: İlişki kalitesinin düzenleyici rolü (Master's thesis, Nevşehir Hacı Bektaş Veli Üniversitesi). |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of aeronautical standards and rules. (Bloom 1)
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)
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2 |
Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)
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3 |
Use maintenance manuals and other sources of information in business life to obtain information about the field
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4 |
Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use computer software, information and communication technologies at the level required by the field
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2 |
Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop solutions for problems faced during application. (Bloom 6)
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine the learning requirements related with his/her field. (Bloom 3)
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2 |
Use the lifelong learning principles in occupational development. (Bloom 3)
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the technical drawing knowledge effectively in business life. (Bloom 3)
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2 |
By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.
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3 |
Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)
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4 |
Participate in training related to the field at international level. (Bloom 3)
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5 |
Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)
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2 |
Solve the problems encountered in his/her field. (Bloom 3)
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3 |
Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)
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4 |
Locate the awareness of safety factor to himself and to the team. (Bloom 1
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 2 | 15 | 30 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 2 | 15 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 33 | 0 | 130 |
Total Workload of the Course Unit | 130 | ||
Workload (h) / 25.5 | 5,1 | ||
ECTS Credits allocated for the Course Unit | 5,0 |