Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HRY319 | REPUTATION MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course; The aim of the course is to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create against their target groups. |
Contents of the Course Unit: | The content of the course covers the concepts of reputation concept, reputation management, corporate identity, corporate image, relationship between these concepts and reputation. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Define the concept of reputation and clearly indicate its importance. |
Lists the reputation management process. |
Determine elationship between reputation and corporate identity. |
Categorize the practices of media organizations for reputation management purposes. |
Analyze the reflections of reputation management on corporate communication. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading, Lecture and Presentation | Course Content | Lecture, question-answer, discussion |
2 | Reading, Lecture and Presentation | Reputation Concept | Lecture, question-answer, discussion |
3 | Reading, Lecture and Presentation | Reputation Management | Lecture, question-answer, discussion |
4 | Reading, Lecture and Presentation | Corporate Identity Concept | Lecture, question-answer, discussion |
5 | Reading, Lecture and Presentation | Corporate Image Concept, Corporate Image Components | Lecture, question-answer, discussion |
6 | Reading, Lecture and Presentation | Creating an Organization Image | Lecture, question-answer, discussion |
7 | Reading, Lecture and Presentation | Relationship between Corporate Identity and Corporate Image Concepts | Lecture, question-answer, discussion |
8 | - | MID-TERM EXAM | - |
9 | Reading, Lecture and Presentation | Corporate Reputation Components | Lecture, question-answer, discussion |
10 | Reading, Lecture and Presentation | Corporate Reputation Creation | Lecture, question-answer, discussion |
11 | Reading, Lecture and Presentation | Reputation Management and Corporate Communication | Lecture, question-answer, discussion |
12 | Reading, Lecture and Presentation | Social Responsibility and Reputation Relationship | Lecture, question-answer, discussion |
13 | Reading, Lecture and Presentation | Social Responsibility and Reputation Relationship | Lecture, question-answer, discussion |
14 | Reading, Lecture and Presentation | Corporate Reputation Management-Sample Projects | Lecture, question-answer, discussion |
15 | Reading, Lecture and Presentation | Corporate Reputation Management-Sample Projects | Lecture, question-answer, discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Çakırkaya, M. (2017). İtibar Yönetimi. Eğitim Kitabevi Publications. |
Doorley, J. and Garcia H. (2007) .Reputation Management, Routledge. |
Kadıbeşigil, S. (2014).Kurumsal İtibar Yönetimi, Mediacat Publishing. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of aeronautical standards and rules. (Bloom 1)
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KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)
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SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)
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2 |
Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)
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3 |
Use maintenance manuals and other sources of information in business life to obtain information about the field
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4 |
Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)
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SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use computer software, information and communication technologies at the level required by the field
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2 |
Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)
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OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop solutions for problems faced during application. (Bloom 6)
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OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine the learning requirements related with his/her field. (Bloom 3)
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2 |
Use the lifelong learning principles in occupational development. (Bloom 3)
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OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the technical drawing knowledge effectively in business life. (Bloom 3)
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2 |
By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.
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3 |
Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)
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4 |
Participate in training related to the field at international level. (Bloom 3)
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5 |
Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).
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OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)
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2 |
Solve the problems encountered in his/her field. (Bloom 3)
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3 |
Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)
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4 |
Locate the awareness of safety factor to himself and to the team. (Bloom 1
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WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 5 | 35 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 4 | 20 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 125 |
Total Workload of the Course Unit | 125 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |