PUBLIC RELATIONS AND SUSTAINABILITY PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY421	PUBLIC RELATIONS AND SUSTAINABILITY	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to discuss the importance of Public Relations practices in terms of sustainability management of enterprises and to provide students with the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations.
Contents of the Course Unit:	The contents of the course include the subjects such as explanation of Sustainability, Public Relations, Corporate Social Responsibility, Brand Communication conceptually; the importance of public relations practises in sustainability understanding of brands, use of mass media and social media tools in terms of Public Relations and Sustainability (examples); the relationship between environmental consciousness and ethics with public relations and sustainability management; Measurement of sustainability in public relations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts related to public relations and sustainability.
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts with public relations.
Describe the place and importance of public relations practices in the sense of sustainability of brands.
Interpret the SWOT analysis of company using the theoretical knowledge gained in the field of sustainability and public relations.
Prepare a public relations campaign plan that supports sustainability.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction to the goal and content of the course. Introduction to the sources and measurement and evaluation system to be used in the content of the course. General Revision on Public Relations and Sustainability Concepts	Lecture & Question and Answer & Discussion
2	Reading	What is Public Relations? What is Sustainability? What is the importance of Public Relations and Sustainability Applications in terms of Brands? Conceptual Framework	Lecture & Question and Answer & Discussion
3	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
4	Reading	Basic Goals and principles in Public Relations in terms of Sustainability	Lecture & Question and Answer & Discussion
5	Reading	Importance of the term Innovation in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
6	Reading	Importance of the Environmental consciousness terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
7	Reading	Importance of the concept Ethics in terms of Public Relations and Sustainability	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	General Revision	Lecture & Question and Answer & Discussion
10	Reading	Discussions on the answers of the midterm exam questions, use of mass media and social media tools in terms of Public Relations and Sustainability (examples)	Lecture & Question and Answer & Discussion
11	Reading	Lecture with examples in Public Relations and Corporate Social Responsibility Campaigns in terms of Sustainability	Lecture & Question and Answer & Discussion
12	Reading	Public Relations in terms of Sustainable Brand Communication	Lecture & Question and Answer & Discussion
13	Reading	Case Studies in Sectoral Public Relations Applications in terms of Sustainability	Lecture & Question and Answer & Discussion
14	Assignment Preparation	Assignment Presentation in Creating Public Relations Campaign Plans in terms of Brand Sustainability	Lecture & Question and Answer & Discussion & Group Work
15	Reading	General Revision	-
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Asna A. (2006).Kuramda ve Uygulamada Halkla Iliskiler. Pozitif Publications, Istanbul
Aydemir O.(2013).Halkla Iliskiler: kavram, strateji ve uygulamalari. Der Publications, Istanbul
Theaker A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge
Tengilimoglu D.& Ozturk Y. (2011). Isletmelerde Halkla Iliskiler. Nobel Publications, Ankara

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of aeronautical standards and rules. (Bloom 1)	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)	0
2	Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)	0
3	Use maintenance manuals and other sources of information in business life to obtain information about the field	0
4	Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use computer software, information and communication technologies at the level required by the field	0
2	Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop solutions for problems faced during application. (Bloom 6)	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine the learning requirements related with his/her field. (Bloom 3)		1
2	Use the lifelong learning principles in occupational development. (Bloom 3)		1

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the technical drawing knowledge effectively in business life. (Bloom 3)	0
2	By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.	0
3	Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)	0
4	Participate in training related to the field at international level. (Bloom 3)	0
5	Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)		1
2	Solve the problems encountered in his/her field. (Bloom 3)	0
3	Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)	0
4	Locate the awareness of safety factor to himself and to the team. (Bloom 1	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	5	25
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	130