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LOGISTICS SERVICE MARKETING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
LOY417 LOGISTICS SERVICE MARKETING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. OSMAN ERGÜVEN VATANDAŞ
Instructor(s) of the Course Unit Assist.Prof.Dr. HACER HANDAN DEMİR

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to understand the importance of logistics and to explain the concepts of supply chain and logistics service marketing.
Contents of the Course Unit: Contents of the course include the subjects such as Historical Development and Activity of Field of Logistics; Marketing Concept; Importance of Strategic Planning and Marketing; Strategic Management Elements; Marketing Research and Information System; Market Types; Consumer Markets and Consumer Behavior; Market Segmentation; Target Market Selection and Sales Forecast; Marketing Mix; Service Marketing Decisions; Service Life Curve; Customer Relations Management; Service Quality and Marketing Mix Elements in Service Marketing; International Marketing.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Analyze the general characteristics of companies in the field of logistics.
Define the elements of marketing mix.
Explain the elements of marketing mix in service sector.
Interpret the services marketing practises in logistics sector.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 - Introduction to the objectives and content of the course. Historical Development of Logistics and Scope Lecture & Question and Answer & Discussion
2 Reading Definition, Development of Marketing and Marketing concepts, marketing circle Lecture & Question and Answer & Discussion
3 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer & Discussion
4 Reading Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours Lecture & Question and Answer & Discussion
5 Preparation of Assignment Market Segmentation, Target Market Selection and Sales Forecasting Lecture & Question and Answer & Discussion
6 Reading Marketing Mix – Product and Price Lecture & Question and Answer & Discussion
7 Reading Marketing Mix – Distribution and Promotion Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 Reading General Revision Lecture & Question and Answer & Discussion
10 Reading Service Marketing Decisions, Positioning Lecture & Question and Answer & Discussion
11 Reading Service Marketing, Life Cycle of Service, Customer Relationship Management Lecture & Question and Answer & Discussion
12 Preparation of Assignment Service Quality and Pricing in Service Marketing Lecture & Question and Answer & Discussion
13 Reading Service Marketing – Distribution and Promotion Lecture & Question and Answer & Discussion
14 Reading International Marketing Lecture & Question and Answer & Discussion
15 Reading General Revision Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Lovelock, C., Wirtz J. (2016) Services Marketing: People, Technology, Strategy. 8th Edition. U.S.A.: Wspc
Ozturk, S.A. (2013). Hizmet Pazarlamasi. Bursa: Ekin Publications

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Mid-Term Exam 1 50
Final Exam 1 50
TOTAL 2 100
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define the basic concepts of aeronautical standards and rules. (Bloom 1)
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)
0
2
Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)
0
3
Use maintenance manuals and other sources of information in business life to obtain information about the field
1
4
Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)
1

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use computer software, information and communication technologies at the level required by the field
0
2
Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Develop solutions for problems faced during application. (Bloom 6)
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Determine the learning requirements related with his/her field. (Bloom 3)
2
2
Use the lifelong learning principles in occupational development. (Bloom 3)
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Apply the technical drawing knowledge effectively in business life. (Bloom 3)
0
2
By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.
0
3
Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)
0
4
Participate in training related to the field at international level. (Bloom 3)
1
5
Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).
0

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)
2
2
Solve the problems encountered in his/her field. (Bloom 3)
0
3
Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)
0
4
Locate the awareness of safety factor to himself and to the team. (Bloom 1
0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 5 65
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 5 2 10
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 3 2 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 37 0 125
Total Workload of the Course Unit 125
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0