BEING PERSONAL BRAND AND INNOVATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY323	BEING PERSONAL BRAND AND INNOVATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	, TYY: + , EQF-LLL: , QF-EHEA:
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to make students learn the brand phenomenon, brand management process and brand value formation and to use this information to create personal brands.
Contents of the Course Unit:	The course content consists of basic brand concepts, brand management process, brand identity process which constitutes brand management process, tools used in brand value formation, relationship between brand and similar concepts and differences.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains the concepts of brand phenomenon.
Examplify of the stages of brand management process.
Relate between personal goals and brand.
Compare the individual and institutional differences of brand value.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Break Your Chains	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
2	Reading books, preparing presentations, creating debating content, social media tracking.	Level of awareness of those requested	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
3	Reading books, preparing presentations, creating debating content, social media tracking.	Know yourself and use it in full capacity	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
4	Reading books, preparing presentations, creating debating content, social media tracking.	Brand awareness	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
5	Reading books, preparing presentations, creating debating content, social media tracking.	Being a brand and distinguishing from similar ones	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
6	Reading books, preparing presentations, creating debating content, social media tracking.	Quantity and quality	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
7	Reading books, preparing presentations, creating debating content, social media tracking.	Brand perception and management	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
8	-	MID-TERM EXAM	-
9	Reading books, preparing presentations, creating debating content, social media tracking.	Brand and situation analysis	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
10	Reading books, preparing presentations, creating debating content, social media tracking.	use of costume - accessories and brand relationship	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
11	Reading books, preparing presentations, creating debating content, social media tracking.	Honesty and reality in the brand	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
12	Reading books, preparing presentations, creating debating content, social media tracking.	Positioning and sustainability in the brand	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
13	Reading books, preparing presentations, creating debating content, social media tracking.	Brand reputation and value	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
14	Reading books, preparing presentations, creating debating content, social media tracking.	Brand loyalty, creating addiction	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
15	Reading books, preparing presentations, creating debating content, social media tracking.	Brand; crisis and risks	Presentation and expression. Prepairing and presenting powerpoint presentations and having debates about the lesson topic by all students.
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Batı, U. (2013). Stratejik Marka Yönetimi, Brandage Publications, İstanbul
Babür Tosun, N. (2014). Marka Yönetimi. Beta Publications.
Kapferer, J. (2012).The New Strategic Brand Managament, Koganpage

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define the basic concepts of aeronautical standards and rules. (Bloom 1)	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)	0
2	Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)	0
3	Use maintenance manuals and other sources of information in business life to obtain information about the field	0
4	Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use computer software, information and communication technologies at the level required by the field	0
2	Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Develop solutions for problems faced during application. (Bloom 6)	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Determine the learning requirements related with his/her field. (Bloom 3)	0
2	Use the lifelong learning principles in occupational development. (Bloom 3)			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Apply the technical drawing knowledge effectively in business life. (Bloom 3)	0
2	By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.	0
3	Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)	0
4	Participate in training related to the field at international level. (Bloom 3)	0
5	Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).	0

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)			2
2	Solve the problems encountered in his/her field. (Bloom 3)	0
3	Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)	0
4	Locate the awareness of safety factor to himself and to the team. (Bloom 1	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128