AIRLINE CORPORATE RELATIONS MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIY433	AIRLINE CORPORATE RELATIONS MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. SEZER CİHAN KESKEN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	To teach corporate relationship management techniques, brand image, external and internal environmental management, corporate identity and image making, fair system organization standardization and to train managers who ensure the acquisition of organizational culture identity.
Contents of the Course Unit:	Institutional theories, brand management, corporate communication, reputation management and PR behavior management, relationship management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
To train specialists in the corporate relations management of a corporate company and airline company at a professional level and to teach management techniques.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Concept of institutionalism, environment, history, formalization, standardization, socialization	Presentation, question and answer
2	Reading book	Corporate mission, vision, logo and structure, principles	Presentation, question and answer
3	Reading book	Institutional mechanisms, corporate identity items, philosophy and design	Presentation, question and answer
4	Reading book	Institutional theories and approaches	Presentation, question and answer
5	Thesis review	Isomorphism	Presentation, question and answer
6	Reading book	Institutionalism, process and life cycle continuity	Presentation, question and answer
7	film research	Corporate behavior, corporate communication and corporate image	Presentation, question and answer
8	-	MID-TERM EXAM	-
9	Reading book	Brand management, fair organizations, promotion management	Presentation, question and answer
10	Reading book	Organizational culture and organization airline and other organizations	Presentation, question and answer
11	Reading book	Reputation, image and corporate identity management	Presentation, question and answer
12	Thesis review	Press and Pr	Presentation, question and answer
13	Reading book	Communication and strategy management	Presentation, question and answer
14	Reading book	Data management and standardization	Presentation, question and answer
15	film research	Corporate management systems	Presentation, question and answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Cornelissen, J. P. (2008). Corporate communication. The International Encyclopedia of Communication.
Akyürek, R. (2005). Kurumsal İletişim Yönetimi (Vol. 859). Anadolu Universitesi.
Tüm, Y., & Özgener, Ş. (2018). Havayolu taşımacılığında kurumsal imaj ve etik algıların yeniden satın alma niyeti üzerindeki etkileri: İlişki kalitesinin düzenleyici rolü (Master's thesis, Nevşehir Hacı Bektaş Veli Üniversitesi).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management.					4
2	Use computer programs related to Aviation Transportation.				3
3	Define basic concepts related with aviation management.						5

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.				3
2	Classify the relationship between the basic functions of the business and the interactions between these functions.					4
3	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.		1
4	Explain the concepts of entrepreneurship and innovation with the field.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.					4
2	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.						5

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.						5
2	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.					4
3	Manage all phases from planning to implementation of aviation operations as a member of a team.				3
4	Cooperate with stakeholders related to air transport.					4
5	Develop the modern techniques and tools necessary for applications related to the field.					4

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.					4
2	Decide as an individual or a team member to solve the problems encountered in applications related to the field.						5

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.						5
2	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.						5
2	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.						5
3	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.						5

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	2	15	30
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	2	15	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	33	0	130