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GRAPHIC ANIMATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY321 GRAPHIC ANIMATION IN ADVERTISING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Prof. SEZER CİHAN KESKEN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide information about the elements of graphic animation and basic techniques in graphic animation.
Contents of the Course Unit: The contents of the course include the subjects such as Basics of Animation, Graphics, Text Processing, Symbols, Animation Techniques, Audio and Video Processing, Screens, Components, Dynamic Data, Software Optimization, Publish Settings of Animation Files, Actions Panel, Basic Programming Structures, Objects, Functions, Audio and Video Processing, Server-Side Processing.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Create image and image editing processes as a result of the practical applications.
Evaluate the processes related to text editing and layers.
Prepare motion pictures within the scope of the knowledge learned in the application courses.
Analyze how the web design editor works.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 The related subject in the coursebook Program logging in settings, tools panel Lecture & Question and Answer & Discussion
2 The related subject in the coursebook Tools panel Lecture & Question and Answer & Discussion
3 The related subject in the coursebook Vector tools Lecture & Question and Answer & Discussion
4 The related subject in the coursebook Vector tools, text editing processes Lecture & Question and Answer & Discussion
5 The related subject in the coursebook Color, contour and filling processes, vivid filters Lecture & Question and Answer & Discussion
6 The related subject in the coursebook Vivid filters Lecture & Question and Answer & Discussion
7 The related subject in the coursebook Layer processes Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The related subject in the coursebook Layer processes, slices and active sites Lecture & Question and Answer & Discussion
10 The related subject in the coursebook Buttons and pop up menu Lecture & Question and Answer & Discussion
11 The related subject in the coursebook Pages Lecture & Question and Answer & Discussion
12 The related subject in the coursebook Moving pictures Lecture & Question and Answer & Discussion
13 The related subject in the coursebook Slide show Lecture & Question and Answer & Discussion
14 The related subject in the coursebook Optimization and exporting Lecture & Question and Answer & Discussion
15 The related subject in the coursebook Working with a web design editor Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Blazer L.(2015)., Animated Storytelling, Simple Steps For Creating Animation and Motion Graphics, USA.
Burtenshaw K., Caroline, Mahon N.(2014).Yaratici Reklamciligin Temeli, Translator: Cansu Ucar, Literatur Publications.
Gelisken, U.(2009)., ActionScript 3.0 ile Flash CS4 Animasyon ve Web Uygulamalari, KODLAB Publications.
White T.(2017)., Animatorun El Kitabi - Adim Adim Animasyon Cizim Teknikleri, Es Publications.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
2
2
Use computer programs related to Aviation Transportation.
1
3
Define basic concepts related with aviation management.
2

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
2
2
Classify the relationship between the basic functions of the business and the interactions between these functions.
2
3
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
2
4
Explain the concepts of entrepreneurship and innovation with the field.
2

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
1
2
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
1

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
1
2
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
1
3
Manage all phases from planning to implementation of aviation operations as a member of a team.
1
4
Cooperate with stakeholders related to air transport.
1
5
Develop the modern techniques and tools necessary for applications related to the field.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
1
2
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
1

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
1
2
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
1

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
3
2
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
3
3
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
3

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 3 39
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 6 3 18
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 40 0 126
Total Workload of the Course Unit 126
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0