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AIRLINE INCOME MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIY425 AIRLINE INCOME MANAGEMENT 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Prof. SEZER CİHAN KESKEN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: The aim of the course; Identification of airline revenue management and revenue management in Turkey is to obtain information about their business practices.
Contents of the Course Unit: Course Content; requirements for revenue management, to examine the current state of airline operations in Turkey, strong of Air Transport in Turkey, with Weaknesses Opportunities and Threats (SWOT) to do the analysis. Demonstrating Supply, Demand and Income in Airline Companies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Defines requirements for income management.
To analyze the current state of airline operations in Turkey.
Explain the importance of pricing decisions in airline companies.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Internet research Basic definitions Visual supported lecture.
2 Internet research Requirements for Revenue Management Visual supported lecture.
3 Internet research Types and Structures of Airline Companies in Turkey Visual supported lecture.
4 Internet research Current Situation of the Airline Business in Turkey Visual supported lecture.
5 Internet research Structure of Operating in the Turkish Airlines in Turkey Visual supported lecture.
6 Internet research Strong of Air Transport in Turkey, with Weaknesses Opportunities and Threats (SWOT) Analysis Visual supported lecture.
7 Internet research Strong of Air Transport in Turkey, with Weaknesses Opportunities and Threats (SWOT) Analysis Visual supported lecture.
8 - MID-TERM EXAM -
9 Internet research Implementation of Revenue Management in Airline Management and Pricing Visual supported lecture.
10 Internet research Capacity Problems, Management and Occupancy Rates of Airline Companies Visual supported lecture.
11 Internet research Supply, Demand and Revenue Management in Airline Companies Visual supported lecture.
12 Internet research Pricing Decisions and Importance in Airline Companies Visual supported lecture.
13 Internet research Determination of Price Policy in Airline Companies and Price Differentiation Visual supported lecture.
14 Internet research The Problems of Income Management Visual supported lecture.
15 Internet research The Problems of Income Management Visual supported lecture.
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Gerede E.,Sarıhan A.E., Battal Ü., Demirci A. E. (2010). Havayolu Yönetimi, Eskişehir: Anadolu Üniversitesi Yayınları
Shaw S. (2016). Marketing and Management. (17. Edition). USA: Routledge
Robert L. Philips,2011, Fiyatlandırma ve Gelir Optimizasyonu

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
3
2
Use computer programs related to Aviation Transportation.
2
3
Define basic concepts related with aviation management.
4

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
3
2
Classify the relationship between the basic functions of the business and the interactions between these functions.
2
3
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
3
4
Explain the concepts of entrepreneurship and innovation with the field.
3

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
2
2
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
2

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
2
2
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
4
3
Manage all phases from planning to implementation of aviation operations as a member of a team.
1
4
Cooperate with stakeholders related to air transport.
4
5
Develop the modern techniques and tools necessary for applications related to the field.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
3
2
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
4

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
1
2
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
2
2
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
3
3
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 4 10 40
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 4 4 16
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 37 0 126
Total Workload of the Course Unit 126
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0