Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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IBY326 | ELECTRONIC COMMERCE AND ADVERTISING | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Prof. SEZER CİHAN KESKEN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide information about Marketing in E-commerce/Internet and advertising having an increasing prevalence and effectiveness in the globalizing world by obtaining information on the emergence and development of Internet, creation of website and marketing process on the internet with theoretical and application examples. |
Contents of the Course Unit: | Contents of the course include subjects as in the emergence and development of Internet and its current dimensions; types, aims, strategies, policies and adversitising of e-commerce; creation, publication and promotion of web site, creation of virtual store, payment-security, price and promotion in e-commerce and consumer relations. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Evaluate the basic functions of e-commerce and advertsinig. |
Use business management solutions. |
Demonstrate e-commerce and advertising capabilities with software and hardware support. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Presentation Analysis, Literature Review | Emergence, Development and Functions of Internet, Its Current Dimensions – Languages used in Internet | Lecture & Question and Answer & Discussion |
2 | Literature Review, Reading the related subject in the coursebook | Setting Goals in Internet Marketing and Goal Types | Lecture & Question and Answer & Discussion |
3 | Reading the related subject in the coursebook | Internet Marketing Types; B2C-B2C-C2B-C2C | Lecture & Question and Answer & Discussion |
4 | Reading the related subject in the coursebook | Marketing Mix Policies in Business-to-Consumer Internet Marketing: B2C, Description, Content, Activity Period | Lecture & Question and Answer & Discussion |
5 | Presentation Analysis, Literature Review | Internet advertising | Lecture & Question and Answer & Discussion |
6 | Reading the related subject in the coursebook | Marketing Mix Policies in Business-to-Consumer Internet Marketing: Product Price- Distribution- Promotion Policies | Lecture & Question and Answer & Discussion |
7 | Presentation Analysis, Literature Review | Creation, Publication, Promotion and advertising of Web Site | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | Literature Review, Reading the related subject in the coursebook | Communication Techniques Making Web Sites User-Friendly | Lecture & Question and Answer & Discussion |
10 | Presentation Analysis, Literature Review | Creation of Virtual Store in Electronic Marketing | Lecture & Question and Answer & Discussion |
11 | Presentation Analysis | Payment in Electronic Marketing | Lecture & Question and Answer & Discussion |
12 | Literature Review, Reading the related subject in the coursebook | Security in Electronic Marketing | Lecture & Question and Answer & Discussion |
13 | Presentation Analysis, Literature Review | Distribution in Electronic Marketing | Lecture & Question and Answer & Discussion |
14 | Literature Review, Reading the related subject in the coursebook | Pricing in Electronic Marketing | Lecture & Question and Answer & Discussion |
15 | Presentation Analysis, Literature Review, Reading the related subject in the coursebook | Consumer Relations in Electronic Marketing and Consumer Protection | Lecture & Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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ÖZMEN, Ş. (2012), E- Ticaret Ağ Ekonomisinde Yeni Ticaret Yolu, İstanbul Bilgi Üniversitesi Yayınları, İstanbul. |
DENİZ, R. B. (2001) İşletmeden Tüketiciye İnternette Pazarlama ve Türkiye'deki Boyutları, Beta Yay. İstanbul. |
Norman, D. J. (2002) Professional Electronic Trading, Wiley. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the historical development process of Aviation Management.
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1 | |||||
2 |
Use computer programs related to Aviation Transportation.
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1 | |||||
3 |
Define basic concepts related with aviation management.
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2 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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1 | |||||
2 |
Classify the relationship between the basic functions of the business and the interactions between these functions.
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1 | |||||
3 |
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
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2 | |||||
4 |
Explain the concepts of entrepreneurship and innovation with the field.
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1 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage operational activities related to the airline.
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2 | |||||
2 |
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
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1 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Prepare written agreements with relevant institutions in accordance with the legislation.
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0 | |||||
2 |
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
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1 | |||||
3 |
Manage all phases from planning to implementation of aviation operations as a member of a team.
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0 | |||||
4 |
Cooperate with stakeholders related to air transport.
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1 | |||||
5 |
Develop the modern techniques and tools necessary for applications related to the field.
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2 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Execute a study in his/her field independently.
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1 | |||||
2 |
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Evaluate advanced knowledge and skills in his/her field with a critical approach.
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0 | |||||
2 |
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
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1 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Communicate with people and institutions related to the field in writing and verbally.
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2 | |||||
2 |
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
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1 | |||||
3 |
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
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2 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Manage airports and terminal operations efficiently using aviation and business information.
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0 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 3 | 39 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 6 | 4 | 24 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 7 | 3 | 21 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 42 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |