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PERSUASION THEORIES AND RETORICS PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY427 PERSUASION THEORIES AND RETORICS 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Prof.Dr. OSMAN ERGÜVEN VATANDAŞ
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to explain the importance of persuasion process and discourse in communication, and to explain the function of rhetorical texts and visuals between source and receiver.
Contents of the Course Unit: Contents of the course include the subjects such as the definition of persuasion and rhetoric, the importance of elements of the communication process such as ethos pathos and logos, the characteristics of persuasive communication and various theories of learning and behaviour.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Discuss which arguments will be used in the persuasion process.
Analyze the propositions used in the message by the other party during the persuasion.
Defend the argument of the validity of the persuasion
Persuade the target audience using the Ethos, Pathos, Logos features in accordance with the target audience's expectations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading persuasion theories Presentation and Lecture
2 Reading persuasion and rhetorical concepts Presentation and Lecture
3 Reading Sides of persuasion Presentation and Lecture
4 Reading persuasion elements ethos Presentation and Lecture
5 Reading persuasion elements pathos Presentation and Lecture
6 Reading persuasion elements logos Presentation and Lecture
7 Reading cicero and persuasion Presentation and Lecture
8 - MID-TERM EXAM -
9 Reading cicero and persuasion Presentation and Lecture
10 Reading Skinner's behavioural theory Presentation and Lecture
11 Reading social learning theory Presentation and Lecture
12 Reading Single shot manner change theory Presentation and Lecture
13 Reading social judgement theory Presentation and Lecture
14 Reading Practice Presentation and Lecture
15 Reading Revision Presentation and Lecture
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Tecer, B. (2016). Ikna Muhendisligi. Remzi Bookstore. Kişisel Gelisim Dizisi
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA).

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the historical development process of Aviation Management.
1
2
Use computer programs related to Aviation Transportation.
2
3
Define basic concepts related with aviation management.
2

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
2
2
Classify the relationship between the basic functions of the business and the interactions between these functions.
1
3
Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.
2
4
Explain the concepts of entrepreneurship and innovation with the field.
1

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage operational activities related to the airline.
2
2
Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.
1

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Prepare written agreements with relevant institutions in accordance with the legislation.
2
2
Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.
1
3
Manage all phases from planning to implementation of aviation operations as a member of a team.
2
4
Cooperate with stakeholders related to air transport.
1
5
Develop the modern techniques and tools necessary for applications related to the field.
2

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Execute a study in his/her field independently.
1
2
Decide as an individual or a team member to solve the problems encountered in applications related to the field.
2

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate advanced knowledge and skills in his/her field with a critical approach.
1
2
Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.
2

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Communicate with people and institutions related to the field in writing and verbally.
1
2
Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.
2
3
Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.
1

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Manage airports and terminal operations efficiently using aviation and business information.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 4 28
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 6 30
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0