SUSTAINABLE MEDIA PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
THY421	SUSTAINABLE MEDIA	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Prof. SEZER CİHAN KESKEN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course; To discuss the importance of media applications in terms of sustainability management and to gain the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations.
Contents of the Course Unit:	Content of the course, Sustainability, Media, Corporate Responsibility, Brand Communication issues conceptually, the importance of Media applications in Sustainability Approach of Brands, Using Mass Media tools and social media tools in terms of Sustainable Media (examples), the relationship between environmental awareness and ethics concepts with Sustainable Media management, Measurement of sustainability in media.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Define the concepts related to Media and Sustainability.
Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts.
Describe the place and importance of media brands in the understanding of sustainability of brands.
Interpret the company's SWOT Analysis using the theoretical knowledge gained in the field of Sustainability and Media.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading	Information about the aim and content of the course. Information about the sources to be used in the course and the evaluation criteria of the course. General Evaluation of Public Relations and Sustainability Concepts	Lecture & Question and Answer & Discussion
2	Reading	What is Media? What is Sustainability? What is the Importance of Media and Sustainability Practices for Brands? Conceptual Framework	Lecture & Question and Answer & Discussion
3	Reading	Main Objectives and Principles in the Media in terms of Sustainability	Lecture & Question and Answer & Discussion
4	Reading	Traditional Media	Lecture & Question and Answer & Discussion
5	Reading	Historical Development of Media	Lecture & Question and Answer & Discussion
6	Reading	Sustainable Media	Lecture & Question and Answer & Discussion
7	Reading	Relationship between Sustainable Society and Media	Lecture & Question and Answer & Discussion
8	-	MID-TERM EXAM	-
9	Reading	Sustainable Media and Economic Relations	Lecture & Question and Answer & Discussion
10	Reading	Sustainable Media and Economic Relations	Lecture & Question and Answer & Discussion
11	Reading	Relations with Turkey's Media Sustainability	Lecture & Question and Answer & Discussion
12	Reading	Relations with Turkey's Media Sustainability	Lecture & Question and Answer & Discussion
13	Reading	The Relationship of World Media with Sustainability	Lecture & Question and Answer & Discussion
14	Reading	The Relationship of World Media with Sustainability	Lecture & Question and Answer & Discussion
15	Reading	Overview	Lecture & Question and Answer & Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Tengilimoğlu D.& Öztürk Y. (2011). İşletmelerde Halkla İlişkiler. Nobel Yayıncılık, Ankara.
Asna A. (2006).Kuramda ve Uygulamada Halkla İlişkiler. Pozitif Yayınları, İstanbul
Aydemir O.(2013).Halkla İlişkiler: kavram, strateji ve uygulamaları. Der Yayınları, İstanbul
Theaker,A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge,2013

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the historical development process of Aviation Management.		1
2	Use computer programs related to Aviation Transportation.		1
3	Define basic concepts related with aviation management.		1

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.			2
2	Classify the relationship between the basic functions of the business and the interactions between these functions.			2
3	Apply knowledge and skills related to his / her field by considering the legal aspect of occupational health and safety.		1
4	Explain the concepts of entrepreneurship and innovation with the field.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage operational activities related to the airline.			2
2	Gain lifelong learning skills and use knowledge of the field in the business life with the awareness of social responsibility.		1

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Prepare written agreements with relevant institutions in accordance with the legislation.		1
2	Perform the theoretical and practical knowledge related to the field with appropriate analytical methods and modeling techniques in business life.		1
3	Manage all phases from planning to implementation of aviation operations as a member of a team.			2
4	Cooperate with stakeholders related to air transport.		1
5	Develop the modern techniques and tools necessary for applications related to the field.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Execute a study in his/her field independently.				3
2	Decide as an individual or a team member to solve the problems encountered in applications related to the field.				3

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate advanced knowledge and skills in his/her field with a critical approach.				3
2	Apply activities to improve his/her performance and his / her responsibility in line with the learning objectives by determining the learning needs.					4

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Communicate with people and institutions related to the field in writing and verbally.				3
2	Explain his/her thoughts on the issues related to the field and suggestions for solutions to the problems by the related departments by using supporting quantitative and qualitative data.					4
3	Organize projects and activities for the social environment with social responsibility consciousness and to be able to apply those.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Manage airports and terminal operations efficiently using aviation and business information.		1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	125