ANALYSIS OF ADVERTISING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY408	ANALYSIS OF ADVERTISING	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of the course is to determine the strategies and tactics used in advertising.
Contents of the Course Unit:	The content of the course is the analysis of advertisements published in different media, determining the strategy and tactics of the brand, examining different sectors, creating a brief.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Lists the methods related to advertising and content analysis and interprets content related to sample ads.
Discusses meaningful advertising content and compares all possible meanings.
Designs open texts for different interpretations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Introduction: Advertising	Discussion, Question, Answer
2	Book Reading + Presentation	The role of advertising analysis in understanding the competition	Discussion, Question, Answer
3	Book Reading + Presentation	To reveal the diversity of objectives in advertising	Discussion, Question, Answer
4	Book Reading + Presentation	Reveal the Diversity of Target Audiences in Advertising	Discussion, Question, Answer
5	Book Reading + Presentation	Discovering the Impact of the Proposition and Reason Why on Competition	Discussion, Question, Answer
6	Book Reading + Presentation	Determining the Differantiation Value that Tone of Voice of the Advertising Delivers	Discussion, Question, Answer
7	Book Reading + Presentation	The Effect of Choosing Media on Strategy	Discussion, Question, Answer
8	-	MID-TERM EXAM	-
9	Book Reading + Presentation,General Rewiew	The Price/Performance Balance Revealed	Discussion, Question, Answer
10	Book Reading + Presentation	To point out the codes or cues of the brands and analyse the effects on competition	Discussion, Question, Answer
11	Book Reading + Presentation	Case Study - Automotive Industry	Discussion, Question, Answer
12	Book Reading + Presentation	Case Study- GSM	Discussion, Question, Answer
13	Book Reading + Presentation	Case Study- US Presidential Election Campaigns	Discussion, Question, Answer
14	Book Reading + Presentation	Case Study- Cosmetic Industry	Discussion, Question, Answer
15	General Rewiew	Review	Discussion, Question, Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Küçükerdoğan, Rengin. How Analyzed The Advertising?. İstanbul: Beta Publishing.
Wiliamson, Judith. Advertisings Jargon. İstanbul: Ütopya Publishing, 2011.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define basic concepts related with banking, insurance and finance.	0
2	Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate banking and insurance applications to financial theories, mathematical and statistical methods.	0
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the planning and implementation process in banking and insurance transactions.	0
2	Provide solutions for the problems encountered in banking and insurance transactions.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use theoretical and practical knowledge in the field of banking and insurance transactions.	0
2	By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.	0
2	Use the computer programs related with field in banking and insurance transactions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.	0
2	Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze financial data related to his / her field.	0
2	Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	1	1	1
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	3	3	9
Assignment (Homework)	1	12	12
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	2	8	16
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	25	25
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	20	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	25	0	127