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GRAPHIC ANIMATION IN ADVERTISING PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HRY321 GRAPHIC ANIMATION IN ADVERTISING 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assist.Prof.Dr. LOKMAN KANTAR
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to provide information about the elements of graphic animation and basic techniques in graphic animation.
Contents of the Course Unit: The contents of the course include the subjects such as Basics of Animation, Graphics, Text Processing, Symbols, Animation Techniques, Audio and Video Processing, Screens, Components, Dynamic Data, Software Optimization, Publish Settings of Animation Files, Actions Panel, Basic Programming Structures, Objects, Functions, Audio and Video Processing, Server-Side Processing.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Create image and image editing processes as a result of the practical applications.
Evaluate the processes related to text editing and layers.
Prepare motion pictures within the scope of the knowledge learned in the application courses.
Analyze how the web design editor works.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 The related subject in the coursebook Program logging in settings, tools panel Lecture & Question and Answer & Discussion
2 The related subject in the coursebook Tools panel Lecture & Question and Answer & Discussion
3 The related subject in the coursebook Vector tools Lecture & Question and Answer & Discussion
4 The related subject in the coursebook Vector tools, text editing processes Lecture & Question and Answer & Discussion
5 The related subject in the coursebook Color, contour and filling processes, vivid filters Lecture & Question and Answer & Discussion
6 The related subject in the coursebook Vivid filters Lecture & Question and Answer & Discussion
7 The related subject in the coursebook Layer processes Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The related subject in the coursebook Layer processes, slices and active sites Lecture & Question and Answer & Discussion
10 The related subject in the coursebook Buttons and pop up menu Lecture & Question and Answer & Discussion
11 The related subject in the coursebook Pages Lecture & Question and Answer & Discussion
12 The related subject in the coursebook Moving pictures Lecture & Question and Answer & Discussion
13 The related subject in the coursebook Slide show Lecture & Question and Answer & Discussion
14 The related subject in the coursebook Optimization and exporting Lecture & Question and Answer & Discussion
15 The related subject in the coursebook Working with a web design editor Lecture & Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Blazer L.(2015)., Animated Storytelling, Simple Steps For Creating Animation and Motion Graphics, USA.
Burtenshaw K., Caroline, Mahon N.(2014).Yaratici Reklamciligin Temeli, Translator: Cansu Ucar, Literatur Publications.
Gelisken, U.(2009)., ActionScript 3.0 ile Flash CS4 Animasyon ve Web Uygulamalari, KODLAB Publications.
White T.(2017)., Animatorun El Kitabi - Adim Adim Animasyon Cizim Teknikleri, Es Publications.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define basic concepts related with banking, insurance and finance.
0
2
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
1

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
0
2
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the planning and implementation process in banking and insurance transactions.
0
2
Provide solutions for the problems encountered in banking and insurance transactions.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use theoretical and practical knowledge in the field of banking and insurance transactions.
0
2
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
0
2
Use the computer programs related with field in banking and insurance transactions.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
0
2
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze financial data related to his / her field.
0
2
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 3 39
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 6 3 18
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 5 25
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 40 0 126
Total Workload of the Course Unit 126
Workload (h) / 25.5 4,9
ECTS Credits allocated for the Course Unit 5,0