PUBLIC SURVEYS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HRY415	PUBLIC SURVEYS	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to teach the public opinion about marketing, advertising and public relations.
Contents of the Course Unit:	The content of the course; the scope, importance, research design, sample selection, research models, preparation of the questionnaire, data processing and analysis.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explains the scope of public opinion research.
Analyze public opinion research models.
Applies public opinion research methods.
Creates a questionnaire that is appropriate to the subject of research.
Evaluates the results of the survey.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Related Section of the Textbook	Meeting, informing students about the course flow and expectations	Question,Answer
2	Related Section of the Textbook	Public Opinion Surveys and Scope	Lecture, Question & Answer, Discussion Method
3	Related Section of the Textbook	The importance of public opinion research	Lecture, Question & Answer, Discussion Method
4	Related Section of the Textbook	Determination of Research Subject / Sample	Lecture, Question & Answer, Discussion Method
5	Related Section of the Textbook	Research Design	Lecture, Question & Answer, Discussion Method
6	Related Section of the Textbook	Research Models	Lecture, Question & Answer, Discussion Method
7	Related Section of the Textbook	Research Models	Lecture, Question & Answer, Discussion Method
8	-	MID-TERM EXAM	-
9	Related Section of the Textbook	Survey, Preparation of Questionnaire	Lecture, Question & Answer, Discussion Method
10	Related Section of the Textbook	Data Processing	Lecture, Question & Answer, Discussion Method
11	Related Section of the Textbook	Analysis	Lecture, Question & Answer, Discussion Method
12	Presentation of Student Homework	Making surveys in groups within the determined topics	Lecture, Question & Answer, Discussion Method
13	Presentation of Student Homework	Making surveys in groups within the determined topics	Lecture, Question & Answer, Discussion Method
14	Presentation of Student Homework	Making surveys in groups within the determined topics	Lecture, Question & Answer, Discussion Method
15	General Review	General Review	Question,Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Bethlehem, J. (2017). Understanding Public Opinion Polls, CRC Press
Er, S. (2016). Pazarlama ve Kamuoyu Araştırma Alanları, Nobel Academic Publishing
Gürbüz, Ş., Şahin, F. (2018). Sosyal Bilimlerde Araştırma Yöntemleri, Seçkin Yayınevi

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define basic concepts related with banking, insurance and finance.	0
2	Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate banking and insurance applications to financial theories, mathematical and statistical methods.	0
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the planning and implementation process in banking and insurance transactions.		1
2	Provide solutions for the problems encountered in banking and insurance transactions.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use theoretical and practical knowledge in the field of banking and insurance transactions.	0
2	By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.	0
2	Use the computer programs related with field in banking and insurance transactions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.	0
2	Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze financial data related to his / her field.	0
2	Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	125