INTRODUCTION TO BUSINESS ADMINISTRATION PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY325	INTRODUCTION TO BUSINESS ADMINISTRATION	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to introduce the role of business functions, responsibilities and operation of an enterprise, to use business principles and practices and to provide awareness of corporate social responsibility and morality and to interpret these issues in terms of sustainability.
Contents of the Course Unit:	Contents of the course include the basic functions of a business such as strategy, marketing, human resources and finance.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Explain the role and basic functions of a business.
Interpret the social responsibilities of companies and the interests of internal and external stakeholders within the framework of sustainability.
Indicate the strengths and development aspects of a company and their growth strategies.
Summarize the roles and responsibilities of business functions (strategy, marketing, human resources, finance).

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	-	Objectives, content and syllabus of the course and expectations	Lecture, Question and Answer, Discussion
2	Relevant chapters in the coursebook + course notes	Types of enterprise	Lecture, Question and Answer, Discussion
3	Relevant chapters in the coursebook + course notes	Size of an enterprise	Lecture, Question and Answer, Discussion
4	Relevant chapters in the coursebook + course notes	Foundation phases in enterprises	Lecture, Question and Answer, Discussion
5	Relevant chapters in the coursebook + course notes	Management	Lecture, Question and Answer, Discussion
6	Relevant chapters in the coursebook + course notes	Production	Lecture, Question and Answer, Discussion
7	Relevant chapters in the coursebook + course notes	Quality	Lecture, Question and Answer, Discussion
8	-	MID-TERM EXAM	-
9	Relevant chapters in the coursebook + course notes	Marketing	Lecture, Question and Answer, Discussion
10	Relevant chapters in the coursebook + course notes	Human Resources	Lecture, Question and Answer, Discussion
11	Relevant chapters in the coursebook + course notes	Accounting/Finance	Lecture, Question and Answer, Discussion
12	Relevant chapters in the coursebook + course notes	Research-development (r&d)	Lecture, Question and Answer, Discussion
13	Relevant chapters in the coursebook + course notes	Public Relations/Corporate Relations	Lecture, Question and Answer, Discussion
14	Relevant chapters in the coursebook + course notes	Decision making	Lecture, Question and Answer, Discussion
15	Relevant chapters in the coursebook + course notes	General Revision	Lecture, Question and Answer, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Gumus, I. (Ed.) (2017). Genel Isletme. Istanbul Gelisim Universitesi Publications.
Stimpson, P. and Smith, A. (2011). Business Management, Cambridge University Press. (USA).

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Define basic concepts related with banking, insurance and finance.	0
2	Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Relate banking and insurance applications to financial theories, mathematical and statistical methods.	0
2	Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Explain the planning and implementation process in banking and insurance transactions.	0
2	Provide solutions for the problems encountered in banking and insurance transactions.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use theoretical and practical knowledge in the field of banking and insurance transactions.	0
2	By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.	0
2	Use the computer programs related with field in banking and insurance transactions.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.	0
2	Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.			2

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze financial data related to his / her field.	0
2	Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.			2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128