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MEDIA AND CORPORATE COMMUNICATION PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY330 MEDIA AND CORPORATE COMMUNICATION 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assist.Prof.Dr. LOKMAN KANTAR
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to teach the operation of corporate communication process.
Contents of the Course Unit: Contents of the course include the subjects such as corporate structure and communication; the impact of corporate culture and traditions on the communication process; elements that form the basis of internal communication; types and forms of internal communication; basic principles of establishing an effective corporate communication model. Concept of organizational communication, definition, importance, aim and functions of organizational communication, organizational theories and communication, classical theories-view to human and communication, human resources approach - view to human and communication, system theories-view to human and communication, organization identity, organizational culture organizational climate, the functioning of the communication process in organizations, the forms of communication in organizations.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Discusses the scope of the concept of corporatisation, why it is necessary, and how to achieve corporatisation by observing the bodies claiming corporatisation.
Interpret the concepts of belonging, sustainability, teamwork, leadership-management, time management with both dictionary definitions and their meanings in practice.
Direct the components that they actually reflect instead of the static discourse of institutions for sustainability, image and reputation.
Classify corporate communication practices from media organizations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading, Presentation, Creating a debate content, following social media. Corporate structure and communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2 Reading, Presentation, Creating a debate content, following social media. Corporate culture and effects of traditions on the communication phase Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3 Reading, Presentation, Creating a debate content, following social media. Elements forming basic foundations of in-house communications Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4 Reading, Presentation, Creating a debate content, following social media. Types and styles of in-house communications Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5 Reading, Presentation, Creating a debate content, following social media. Main principles of an effective corporate communication model Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6 Reading, Presentation, Creating a debate content, following social media. Concept, definition and importance of organizational communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7 Reading, Presentation, Creating a debate content, following social media. Objectives and functions of organizational communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8 - MID-TERM EXAM -
9 Reading, Presentation, Creating a debate content, following social media. Organization theories and communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10 Reading, Presentation, Creating a debate content, following social media. Classical theories – views against human and communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11 Reading, Presentation, Creating a debate content, following social media. Human resources approach. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12 Reading, Presentation, Creating a debate content, following social media. System theories. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13 Reading, Presentation, Creating a debate content, following social media. Organization identity, organization culture - organizational climate. Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14 Reading, Presentation, Creating a debate content, following social media. Functioning of communication phase in organizations Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15 Reading, Presentation, Creating a debate content, following social media. Communication types in organizations Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Solmaz, B. (2007). Kurumsal Iletisim Yonetimi. Tablet Bookstore. Istanbul.
Onat, F. (2009). Internet Caginda Kurumsal Iletisim. Say Publications. Istanbul.
Kaya, B. (2003). Butunlesik Kurumsal Iletisim. Siyasal Bookstore. Ankara.
Argenti, P. A. (2015) Corporate Communication. (USA).

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define basic concepts related with banking, insurance and finance.
0
2
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
0
2
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the planning and implementation process in banking and insurance transactions.
0
2
Provide solutions for the problems encountered in banking and insurance transactions.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use theoretical and practical knowledge in the field of banking and insurance transactions.
0
2
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
1

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
1
2
Use the computer programs related with field in banking and insurance transactions.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
0
2
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze financial data related to his / her field.
0
2
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
2

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 4 28
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 6 30
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0