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MEDIA CULTURE AND ETHICS CRITICISM PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
MIY332 MEDIA CULTURE AND ETHICS CRITICISM 5 3 3 5

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Elective
Mode of Delivery of the Course Unit -
Coordinator of the Course Unit Assoc.Prof. HAKAN ÖZCAN
Instructor(s) of the Course Unit
Course Prerequisite No

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to analyze social and cultural effects of technology and convey the social responsibility and ethical values that are needed today.
Contents of the Course Unit: Contents of the course include the examination of the concept of ethics and problematic, journalism, public relations and advertising with the special emphasis on how social media networks change daily life, how the viewers will be transformed into producers through concepts such as "collective mind", or "participatory culture ” within the framework of communication fields.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Describe the reflections of the basic concepts of culture in digital media.
Depict the direction in which cultural interactions can develop in the digital media by keeping up the developments by new media.
Exemplify the ethical responsibility behaviour in the field of communication.
Organize campaigns suitable for ethical awareness in media organizations.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading Introduction to Digital Cultures Presentation and Lecture
2 Reading Participating media culture. Presentation and Lecture
3 Reading Identity in Digital Cultures Presentation and Lecture
4 Reading Digital communities Presentation and Lecture
5 Reading Etiquette on internet Presentation and Lecture
6 Reading Creative production on internet Presentation and Lecture
7 Reading Game culture Presentation and Lecture
8 - MID-TERM EXAM -
9 Reading Monopolisation, intensity and ownership structure in the current media Presentation and Lecture
10 Reading Ethic concept. Presentation and Lecture
11 Reading Communication ethic concept Presentation and Lecture
12 Reading Ethical problems in journalism and ethical codes Presentation and Lecture
13 Reading Ethical problems in public relations Presentation and Lecture
14 Reading Ethical discussions in the crisis periods in public relations and case studies Presentation and Lecture
15 Reading Ethical problems and regulations in advertising. Ethical issues in advertising and regulations. Presentation and Lecture
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Bek, M. G. ve Binark, M. (2007) Elestirel Medya Okuryazarligi Kuramsal Yaklasimlar ve Uygulamalar. Istanbul: Kalkedon Publications.
Uzun, R. (2009). Iletisim Etigi Sorunlar ve Sorumluluklar. Dipnot Publications. Ankara.
Duran, R. , İrvan, S. ve Ilkez, F.; (2009) Medya, Etik ve Hukuk. IPS Iletisim Vakfi Publications. Istanbul.
Bülbül, A. R. (2001). Iletisim ve Etik. Nobel Publications. Ankara.
Campbell, R. , Martin, C. R., et al. (2017). Loose-Leaf Version for Media & Culture: An Introduction to Mass Communication. (USA)
Johannesen, R. L. , Valde, K. S. et al. (2007). Ethics in Human Communication. (USA).

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Define basic concepts related with banking, insurance and finance.
0
2
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
0

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
0
2
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
0

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Explain the planning and implementation process in banking and insurance transactions.
0
2
Provide solutions for the problems encountered in banking and insurance transactions.
0

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use theoretical and practical knowledge in the field of banking and insurance transactions.
0
2
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
0

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
0

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
0
2
Use the computer programs related with field in banking and insurance transactions.
0

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
0
2
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze financial data related to his / her field.
0
2
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 13 2 26
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 7 4 28
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 5 6 30
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 41 0 128
Total Workload of the Course Unit 128
Workload (h) / 25.5 5
ECTS Credits allocated for the Course Unit 5,0