Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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MIY424 | REPUTATION MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | Assoc.Prof. HAKAN ÖZCAN |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | This course aims to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create before their target audiences. |
Contents of the Course Unit: | Contents of the course include subjects such as institutionalisation, internal and external communication, institutional courtesy, formal and informal communication, institutional image and identity, competition and target audience expectations, ethics and social responsibility. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Enounce the importance of the concept of reputation by describing it. |
Find out the impact of reputation management on the media target audience. |
Classify the practices of media organizations for the purpose of reputation management. |
Relate the role of reputation management to other elements of marketing management |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Reading, Presentation, Creating a debate content, following social media | Institutionalisation and promising | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
2 | Reading, Presentation, Creating a debate content, following social media | Reputation and weakest link (bottleneck) | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
3 | Reading, Presentation, Creating a debate content, following social media | Smiling face | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
4 | Reading, Presentation, Creating a debate content, following social media | Communication skills of personnel | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
5 | Reading, Presentation, Creating a debate content, following social media | Formal and informal communication | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
6 | Reading, Presentation, Creating a debate content, following social media | Standards in oral and written communication in institution | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
7 | Reading, Presentation, Creating a debate content, following social media | Institutionalisation and orchestra | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
8 | - | MID-TERM EXAM | - |
9 | Reading, Presentation, Creating a debate content, following social media | Professional manner | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
10 | Reading, Presentation, Creating a debate content, following social media | Institutional kindness and politeness | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
11 | Reading, Presentation, Creating a debate content, following social media | Institution Constitution | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
12 | Reading, Presentation, Creating a debate content, following social media | Institutionalisation and crises | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
13 | Reading, Presentation, Creating a debate content, following social media | Communication with competitors | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
14 | Reading, Presentation, Creating a debate content, following social media | Welcoming codes in Exchange and Information desk | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
15 | Reading, Presentation, Creating a debate content, following social media | Media relations (PR) and ve social responsibility projects... | Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Hicks, D. Ph.D and Tutu, D. (2013). Dignity: Its Essential Role in Resolving Conflict. Yale University Press.(USA). |
Cakirkaya, M. (2017). Itibar Yonetimi. Egitim Bookstore Publications. |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define basic concepts related with banking, insurance and finance.
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0 | |||||
2 |
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
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0 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
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0 | |||||
2 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
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0 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the planning and implementation process in banking and insurance transactions.
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0 | |||||
2 |
Provide solutions for the problems encountered in banking and insurance transactions.
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0 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use theoretical and practical knowledge in the field of banking and insurance transactions.
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0 | |||||
2 |
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
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0 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
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0 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
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0 | |||||
2 |
Use the computer programs related with field in banking and insurance transactions.
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0 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
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0 | |||||
2 |
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
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2 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyze financial data related to his / her field.
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0 | |||||
2 |
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
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2 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 7 | 4 | 28 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 5 | 6 | 30 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 41 | 0 | 128 |
Total Workload of the Course Unit | 128 | ||
Workload (h) / 25.5 | 5 | ||
ECTS Credits allocated for the Course Unit | 5,0 |