Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
MIY427 |
PERSUASION THEORIES AND RETORICS |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
Language of Instruction : |
Turkish |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assoc.Prof. HAKAN ÖZCAN |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
This course aims to explain the importance of persuasion process and discourse in communication, and to explain the function of rhetorical texts and visuals between source and receiver. |
Contents of the Course Unit: |
Contents of the course include the subjects such as the definition of persuasion and rhetoric, the importance of elements of the communication process such as ethos pathos and logos, the characteristics of persuasive communication and various theories of learning and behaviour. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Discuss which arguments will be used in the persuasion process. |
Analyze the propositions used in the message by the other party during the persuasion. |
Defend the argument of the validity of the persuasion |
Persuade the target audience using the Ethos, Pathos, Logos features in accordance with the target audience's expectations. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
Reading |
persuasion theories |
Presentation and Lecture |
2 |
Reading |
persuasion and rhetorical concepts |
Presentation and Lecture |
3 |
Reading |
Sides of persuasion |
Presentation and Lecture |
4 |
Reading |
persuasion elements ethos |
Presentation and Lecture |
5 |
Reading |
persuasion elements pathos |
Presentation and Lecture |
6 |
Reading |
persuasion elements logos |
Presentation and Lecture |
7 |
Reading |
cicero and persuasion |
Presentation and Lecture |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading |
cicero and persuasion |
Presentation and Lecture |
10 |
Reading |
Skinner's behavioural theory |
Presentation and Lecture |
11 |
Reading |
social learning theory |
Presentation and Lecture |
12 |
Reading |
Single shot manner change theory |
Presentation and Lecture |
13 |
Reading |
social judgement theory |
Presentation and Lecture |
14 |
Reading |
Practice |
Presentation and Lecture |
15 |
Reading |
Revision |
Presentation and Lecture |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Tecer, B. (2016). Ikna Muhendisligi. Remzi Bookstore. Kişisel Gelisim Dizisi |
Cialdini, R.B. (2006). Influence: The Psychology of Persuasion, Revised Edition. Harper Business. (USA). |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Define basic concepts related with banking, insurance and finance.
|
0 |
|
|
|
|
|
2 |
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
|
0 |
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
|
0 |
|
|
|
|
|
2 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
|
0 |
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Explain the planning and implementation process in banking and insurance transactions.
|
0 |
|
|
|
|
|
2 |
Provide solutions for the problems encountered in banking and insurance transactions.
|
|
1 |
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Use theoretical and practical knowledge in the field of banking and insurance transactions.
|
0 |
|
|
|
|
|
2 |
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
|
|
1 |
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
|
|
1 |
|
|
|
|
2 |
Use the computer programs related with field in banking and insurance transactions.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
|
0 |
|
|
|
|
|
2 |
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
|
|
|
2 |
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Analyze financial data related to his / her field.
|
0 |
|
|
|
|
|
2 |
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
|
|
|
2 |
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
13 |
3 |
39 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
0 |
0 |
0 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
1 |
25 |
25 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
1 |
15 |
15 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
31 |
0 |
123 |
|
Total Workload of the Course Unit |
123 |
|
|
Workload (h) / 25.5 |
4,8 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|