Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
MIY431 |
CONSUMER BEHAVIOR |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
Language of Instruction : |
Turkish |
Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Type of the Course : |
Elective |
Mode of Delivery of the Course Unit |
- |
Coordinator of the Course Unit |
Assoc.Prof. HAKAN ÖZCAN |
Instructor(s) of the Course Unit |
|
Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
Objectives of the Course Unit: |
This course aims to explain according to what terms and conditions consumer behaviour varies, and the components of this process, to evaluate and analyse in order to develop marketing practices in organizations which are profit-oriented and non-profit organizations. it is aimed to provide the students with the competence to understand and analyze consumer behaviours by organizing this process. |
Contents of the Course Unit: |
The contents of the course include the subjects such as definition of consumer behaviour and general structure, infrastructure of consumer behaviour, formation of marketing activities in terms of consumer behaviour, market segmentation, consumer buying behaviour, increasing the efficiency of intermediary institutions, consumer perspective and point of view, consumer concept in economic approach, consumption psychology, socio-economic reasons affecting consumer behaviour, the necessity of consumption, the duties of the consumer in consumer protection, and the modern approaches. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
Explain definition and concepts on consumer behaviour. |
Interpret the relationships between consumer behaviour processes. |
Explain the principles of the process of consumer behaviour. |
Apply consumer behaviours to profit-oriented organizations. |
Evaluate the concepts of consumer behaviour with the understanding of continuous improvement and development of profit-oriented enterprises. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
Week |
Preparatory |
Topics(Subjects) |
Method |
1 |
- |
Definition of consumer behaviour and general structure |
Lecture & Question-Answer & Discussion |
2 |
Presentation |
Infrastructure of consumer behaviour |
Lecture & Question-Answer & Discussion |
3 |
Reading |
Formation of marketing activities in terms of consumer behaviour |
Lecture & Question-Answer & Discussion |
4 |
Assignment Preparation |
Market segmentation, Consumer buying behaviour |
Lecture & Question-Answer & Discussion |
5 |
Presentation |
Increasing the efficiency of intermediary institutions |
Lecture & Question-Answer & Discussion |
6 |
Assignment Preparation |
Consumer perspective and point of view, Socio-economic reasons affecting consumer behaviour |
Lecture & Question-Answer & Discussion |
7 |
Assignment Preparation |
Consumer concept in economic approach |
Lecture & Question-Answer & Discussion |
8 |
- |
MID-TERM EXAM |
- |
9 |
Reading |
Consumption psychology |
Lecture & Question-Answer & Discussion |
10 |
Presentation |
Socio-economic reasons affecting consumer behaviour |
Lecture & Question-Answer & Discussion |
11 |
Reading |
The necessity of consumption |
Lecture & Question-Answer & Discussion |
12 |
Assignment Preparation |
The duties of the consumer in consumer protection |
Lecture & Question-Answer & Discussion |
13 |
Assignment Preparation, Analysis on Consumer Behaviour over an institution |
Projects Presentation |
Lecture & Question-Answer & Discussion |
14 |
- |
General Revision |
Lecture & Question-Answer & Discussion |
16 |
- |
FINAL EXAM |
- |
17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
Solomon, M. R. (2014).Consumer Behavior: Buying, Having, and Being. 11th Edition. (Pearson). (USA). |
Koc, E. (2012). Tuketici Davranisi ve Pazarlama Stratejisi. Seckin Publications. |
Odabasi, Y. (2009). Tuketici Davranisi. Media Cat Publications. |
ASSESSMENT |
Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Define basic concepts related with banking, insurance and finance.
|
0 |
|
|
|
|
|
2 |
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
|
|
|
2 |
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
|
0 |
|
|
|
|
|
2 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
|
0 |
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Explain the planning and implementation process in banking and insurance transactions.
|
0 |
|
|
|
|
|
2 |
Provide solutions for the problems encountered in banking and insurance transactions.
|
|
1 |
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Use theoretical and practical knowledge in the field of banking and insurance transactions.
|
0 |
|
|
|
|
|
2 |
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
|
|
1 |
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
|
0 |
|
|
|
|
|
2 |
Use the computer programs related with field in banking and insurance transactions.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
|
0 |
|
|
|
|
|
2 |
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
|
|
|
2 |
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
0 |
1 |
2 |
3 |
4 |
5 |
1 |
Analyze financial data related to his / her field.
|
0 |
|
|
|
|
|
2 |
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
|
|
|
2 |
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
Lecture & In-Class Activities |
14 |
3 |
42 |
Preliminary & Further Study |
13 |
2 |
26 |
Land Surveying |
0 |
0 |
0 |
Group Work |
0 |
0 |
0 |
Laboratory |
0 |
0 |
0 |
Reading |
0 |
0 |
0 |
Assignment (Homework) |
0 |
0 |
0 |
Project Work |
0 |
0 |
0 |
Seminar |
0 |
0 |
0 |
Internship |
0 |
0 |
0 |
Technical Visit |
0 |
0 |
0 |
Web Based Learning |
0 |
0 |
0 |
Implementation/Application/Practice |
0 |
0 |
0 |
Practice at a workplace |
0 |
0 |
0 |
Occupational Activity |
0 |
0 |
0 |
Social Activity |
0 |
0 |
0 |
Thesis Work |
0 |
0 |
0 |
Field Study |
0 |
0 |
0 |
Report Writing |
0 |
0 |
0 |
Final Exam |
1 |
1 |
1 |
Preparation for the Final Exam |
7 |
4 |
28 |
Mid-Term Exam |
1 |
1 |
1 |
Preparation for the Mid-Term Exam |
5 |
6 |
30 |
Short Exam |
0 |
0 |
0 |
Preparation for the Short Exam |
0 |
0 |
0 |
TOTAL |
41 |
0 |
128 |
|
Total Workload of the Course Unit |
128 |
|
|
Workload (h) / 25.5 |
5 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|