| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| THY421 |
SUSTAINABLE MEDIA |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
| Language of Instruction : |
Turkish |
| Level of the Course Unit : |
BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
| Type of the Course : |
Elective |
| Mode of Delivery of the Course Unit |
- |
| Coordinator of the Course Unit |
Assoc.Prof. HAKAN ÖZCAN |
| Instructor(s) of the Course Unit |
|
| Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
| Objectives of the Course Unit: |
The aim of the course; To discuss the importance of media applications in terms of sustainability management and to gain the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations. |
| Contents of the Course Unit: |
Content of the course, Sustainability, Media, Corporate Responsibility, Brand Communication issues conceptually, the importance of Media applications in Sustainability Approach of Brands, Using Mass Media tools and social media tools in terms of Sustainable Media (examples), the relationship between environmental awareness and ethics concepts with Sustainable Media management, Measurement of sustainability in media. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concepts related to Media and Sustainability. |
| Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts. |
| Describe the place and importance of media brands in the understanding of sustainability of brands. |
| Interpret the company's SWOT Analysis using the theoretical knowledge gained in the field of Sustainability and Media. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
Reading |
Information about the aim and content of the course. Information about the sources to be used in the course and the evaluation criteria of the course.
General Evaluation of Public Relations and Sustainability Concepts |
Lecture & Question and Answer & Discussion |
| 2 |
Reading |
What is Media? What is Sustainability? What is the Importance of Media and Sustainability Practices for Brands? Conceptual Framework |
Lecture & Question and Answer & Discussion |
| 3 |
Reading |
Main Objectives and Principles in the Media in terms of Sustainability |
Lecture & Question and Answer & Discussion |
| 4 |
Reading |
Traditional Media |
Lecture & Question and Answer & Discussion |
| 5 |
Reading |
Historical Development of Media |
Lecture & Question and Answer & Discussion |
| 6 |
Reading |
Sustainable Media |
Lecture & Question and Answer & Discussion |
| 7 |
Reading |
Relationship between Sustainable Society and Media |
Lecture & Question and Answer & Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Sustainable Media and Economic Relations |
Lecture & Question and Answer & Discussion |
| 10 |
Reading |
Sustainable Media and Economic Relations |
Lecture & Question and Answer & Discussion |
| 11 |
Reading |
Relations with Turkey's Media Sustainability |
Lecture & Question and Answer & Discussion |
| 12 |
Reading |
Relations with Turkey's Media Sustainability |
Lecture & Question and Answer & Discussion |
| 13 |
Reading |
The Relationship of World Media with Sustainability |
Lecture & Question and Answer & Discussion |
| 14 |
Reading |
The Relationship of World Media with Sustainability |
Lecture & Question and Answer & Discussion |
| 15 |
Reading |
Overview |
Lecture & Question and Answer & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
| Tengilimoğlu D.& Öztürk Y. (2011). İşletmelerde Halkla İlişkiler. Nobel Yayıncılık, Ankara. |
| Asna A. (2006).Kuramda ve Uygulamada Halkla İlişkiler. Pozitif Yayınları, İstanbul |
| Aydemir O.(2013).Halkla İlişkiler: kavram, strateji ve uygulamaları. Der Yayınları, İstanbul |
| Theaker,A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge,2013 |
ASSESSMENT |
| Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
| Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Define basic concepts related with banking, insurance and finance.
|
0 |
|
|
|
|
|
| 2 |
Relates the theoretical and practical knowledge in the field to economics, business, law, statistics, accounting and marketing
|
0 |
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Relate banking and insurance applications to financial theories, mathematical and statistical methods.
|
0 |
|
|
|
|
|
| 2 |
Relate the information and facts in the field with other social sciences such as law, sociology, philosophy and history.
|
0 |
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Explain the planning and implementation process in banking and insurance transactions.
|
0 |
|
|
|
|
|
| 2 |
Provide solutions for the problems encountered in banking and insurance transactions.
|
0 |
|
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Use theoretical and practical knowledge in the field of banking and insurance transactions.
|
0 |
|
|
|
|
|
| 2 |
By analyzing economic data accurately, manage savings and portfolio investments to minimize financial risks.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
He/She works as a leader or a team member in a teamwork from the planning of the banking transactions to the implementation and performs the task assigned to them within the team.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Gain the basic knowledge necessary for the planning process of banking and insurance activities and human resources performance management.
|
0 |
|
|
|
|
|
| 2 |
Use the computer programs related with field in banking and insurance transactions.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Cooperate to bring innovative ideas to the stakeholders in the sector using banking insurance-related databases, information and communication technologies.
|
|
|
2 |
|
|
|
| 2 |
Research on scientific, sectoral developments and innovations related to the field with lifelong learning as a principle.
|
|
|
2 |
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Analyze financial data related to his / her field.
|
0 |
|
|
|
|
|
| 2 |
Apply knowledge and skills related to his / her field by taking into account his legal, social and ethical responsibilities.
|
|
|
2 |
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
| Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
| Lecture & In-Class Activities |
14 |
3 |
42 |
| Preliminary & Further Study |
13 |
2 |
26 |
| Land Surveying |
0 |
0 |
0 |
| Group Work |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Reading |
0 |
0 |
0 |
| Assignment (Homework) |
0 |
0 |
0 |
| Project Work |
0 |
0 |
0 |
| Seminar |
0 |
0 |
0 |
| Internship |
0 |
0 |
0 |
| Technical Visit |
0 |
0 |
0 |
| Web Based Learning |
0 |
0 |
0 |
| Implementation/Application/Practice |
0 |
0 |
0 |
| Practice at a workplace |
0 |
0 |
0 |
| Occupational Activity |
0 |
0 |
0 |
| Social Activity |
0 |
0 |
0 |
| Thesis Work |
0 |
0 |
0 |
| Field Study |
0 |
0 |
0 |
| Report Writing |
0 |
0 |
0 |
| Final Exam |
1 |
1 |
1 |
| Preparation for the Final Exam |
7 |
5 |
35 |
| Mid-Term Exam |
1 |
1 |
1 |
| Preparation for the Mid-Term Exam |
5 |
4 |
20 |
| Short Exam |
0 |
0 |
0 |
| Preparation for the Short Exam |
0 |
0 |
0 |
| TOTAL |
41 |
0 |
125 |
|
Total Workload of the Course Unit |
125 |
|
|
Workload (h) / 25.5 |
4,9 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|