| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| HIT336 | TV ADVERTISING | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Yolcu, E. (2001). Televizyon Reklamciliği. Istanbul: Istanbul Universitesi Publications |
| Isiktas, S. (2018).Turkiye’de Reklam Tarihi Gelisimi ve Televizyon Reklam Arastirmalari. Istanbul: Hiperlink |
| Akbulut, N. T. ve Erdogan, E. B. (2007). Televizyon Reklam Filmi Yapimi. Istanbul: Beta Bookstore |
| Stewart, D. W. ve Furse, D. H. (1986). Effective television advertising: A study of 1000 commercials. Lexington Books. |