TR EN

CORPORATE REPUTATION MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT340 CORPORATE REPUTATION MANAGEMENT 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Cakirkaya, M. (2017). Itibar Yonetimi. Konya: Egitim Publications
Ozdemir Cakir, H. (2016). Sosyal Medyada Kurumsal Itibar Yonetimi. Istanbul: Kriter Publications
Sumer, H. ve Pernsteiner, H. (2014). Itibar Yonetimi. Istanbul: Beta Publications
Şakar, A. N. (2011). Kurumsal Itibar ve Paradigmalar. Istanbul: Beta Publications
Gotsi, M., & Wilson, A. (2001). Corporate reputation management: “living the brand”. Management Decision, 39(2): 99-104.
Nakra, P. (2000). Corporate reputation management:" CRM" with a strategic twist?. Public Relations Quarterly, 45(2): 35-42.
Gray, E. R. ve Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long range planning, 31(5): 695-702.
Roper, S. ve Fill, C. (2012). Corporate reputation: brand and communication. Harlow: Pearson.