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INTERNATIONAL BRAND MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY315 INTERNATIONAL BRAND MANAGEMENT 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Islamoglu, A. H., Firat, D. (2011), Stratejik Marka Yonetimi, Beta Publications, Istanbul.
Bati, U. (2013), Stratejik Marka Yonetimi, Brandage Publications, Istanbul.
Hatch, M. J. Schults, M. (2011), Marka Girisimi, Brandage Publications, Istanbul.
Çavuşoglu, S. B. (2011), Marka Yonetimi ve Pazarlama Stratejileri, Nobel Publications, Istanbul.