TR EN

SERVICE MARKETING IN INTERNATIONAL TRADE COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UTY311 SERVICE MARKETING IN INTERNATIONAL TRADE 5 3 3 5

SOURCE MATERIALS & RECOMMENDED READING

Lovelock, C., Wirtz J. (2016) Services Marketing: People, Technology, Strategy. 8th Edition. U.S.A.: Wspc
Ozturk, S.A. (2013). Hizmet Pazarlamasi. Bursa: Ekin Publications