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INTERNATIONAL SERVICE MANAGEMENT COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT317 INTERNATIONAL SERVICE MANAGEMENT 7 3 3 5

Objectives and Contents

Objectives: This course is designed to help students succeed in their role as an executive in international service providers or in international firms that place emphasis on service.
Content: Contents of the course include; the concept of service, the basic elements of the service and the properties of the elements, the effects of the basic variables in the service sector on international service providers, the service marketing practices in the process of internationalization of service providers, the distribution of the service through physical and electronic channels and the consumer behaviors of different cultures in the service sector.