TR EN

STRATEGIC MANAGEMENT IN AVIATION COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
AVM323 STRATEGIC MANAGEMENT IN AVIATION 5 3 3 5

Objectives and Contents

Objectives: This course aims to discuss the theoretical knowledge about strategic management in aviation and to develop a strategic perspective.
Content: Contents of the course include the subjects such as definition of Strategic Management, Strategic Management Process in Aviation, SWOT Analysis in Aviation, System Approach in Aviation, Aviation Competition Factors and Strategy, Strategic Benefit and Portfolio Analysis Techniques in Aviation, Strategic Alternative Types in Aviation, Strategic Positioning in Aviation, Global Strategies in Aviation, Aviation Competitiveness and Differentiation.